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subject:"Strategic management"
~subject:"Consumer behaviour"
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Strategic management
Consumer behaviour
Marketingmanagement
16,685
Marketing management
16,007
Marketing
3,399
Konsumentenverhalten
2,447
Theory
2,236
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1,827
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1,335
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1,114
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1,108
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1,071
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748
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621
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590
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587
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574
Market research
572
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544
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526
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509
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499
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Homburg, Christian
13
Sheth, Jagdish N.
13
Pfeffermann, Nicole
11
Aaker, David A.
10
Wiedmann, Klaus-Peter
10
Best, Roger J.
9
Hawkins, Del I.
9
Piercy, Nigel
9
Spann, Martin
9
Vrontis, Demetris
9
Ko, Eunju
8
Kotler, Philip
8
Kumar, V.
8
Melewar, T. C.
8
Bauer, Hans H.
7
Cravens, David W.
7
Esch, Franz-Rudolf
7
Gierl, Heribert
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Bruwer, Johan
6
Chintagunta, Pradeep K.
6
Foxall, Gordon R.
6
Gilmore, Audrey
6
Keller, Kevin Lane
6
Martin, Kelly D.
6
Mothersbaugh, David L.
6
Narang, Shanker
6
Rajagopal
6
Schultz, Don E.
6
Smith, N. Craig
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Verhoef, Peter C.
6
Zeithammer, Robert
6
Alserhan, Baker Ahmad
5
Bang, Nguyen
5
Day, George S.
5
Gao, Tao
5
Krishna, Aradhna
5
Krohmer, Harley
5
Lane, Nikala
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American Marketing Association
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Books on Demand GmbH <Norderstedt>
4
Information Resources Management Association
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DePaul University / College of Commerce
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European Society for Opinion and Marketing Research
3
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
3
Springer Fachmedien Wiesbaden
3
AMACOM
2
Berliner Wissenschafts-Verlag
2
Macquarie University / Department of Economics
2
Verlag Dr. Kovač
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
American Management Association
1
Athens Institute for Education and Research
1
Bain & Company <Boston, Mass.>
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Canadian Center of Science and Education <Toronto>
1
Christian-Albrechts-Universität zu Kiel
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
Deutscher Manager-Verband
1
Duncker & Humblot
1
Forschungsinstitut für Biologischen Landbau
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Handelshochschule Leipzig
1
Harvard Graduate School of Business Administration
1
Harvard Graduate School of Business Administration / Division of Research
1
Heinrich-Böll-Stiftung
1
IGI Global
1
INSEAD
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
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Journal of business research : JBR
96
Journal of retailing and consumer services
48
Industrial marketing management : the international journal for industrial and high-tech firms
40
Journal of marketing communications
36
Journal of strategic marketing
36
European journal of marketing : EJM
33
SpringerLink / Bücher
32
The journal of product & brand management
28
Journal of marketing
27
Journal of the Academy of Marketing Science
27
Journal of marketing management : MM
24
The journal of brand management : an international journal
24
Business horizons
23
Asia Pacific journal of marketing and logistics
22
The journal of business & industrial marketing
22
Journal of Islamic marketing : JIMA
19
Journal of retailing
19
Marketing intelligence & planning
18
Psychology & marketing
18
Springer eBook Collection
18
The journal of consumer marketing
18
Cogent business & management
14
International journal of internet marketing and advertising : IJIMA
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Faculty & research / Insead : working paper series
13
Gabler Edition Wissenschaft
13
International journal of advertising : the review of marketing communications
13
International marketing review
13
International journal of retail & distribution management
12
International journal of wine business research : IJWBR
12
International review on public and non-profit marketing
12
Journal of marketing theory and practice
12
The marketing review
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing research : JMR
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Marketing : ZFP ; journal of research and management
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
International journal of technology marketing : IJTMkt
10
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81
All users are equal, but some users are more equal than others : exploring the psychology of users that follow social media influencers
Murteira, Carla Sofia Ribeiro
;
Antunes, Ana Cristina
- In:
Using influencer marketing as a digital business strategy
,
(pp. 89-111)
.
2024
Persistent link: https://www.econbiz.de/10014462330
Saved in:
82
Digital influencers and the restaurant sector
Díaz Casquero, Alvaro
;
González Robles, Eva María
; …
- In:
Using influencer marketing as a digital business strategy
,
(pp. 269-287)
.
2024
Persistent link: https://www.econbiz.de/10014462523
Saved in:
83
Changing consumer buyer decision process in the context of Instamoms
İpekoğlu, Ece
;
Gürkaynak, Nilgün
- In:
Using influencer marketing as a digital business strategy
,
(pp. 288-310)
.
2024
Persistent link: https://www.econbiz.de/10014462525
Saved in:
84
Providing a framework and guidelines for sport organizations to understand and predict sport consumer behavior
Trail, Galen
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 213-226
Persistent link: https://www.econbiz.de/10014505023
Saved in:
85
Entrepreneurial marketing strategy in craft-based businesses in an emerging market : a qualitative interpretivist approach
Saiyed, Abrar Ali Mohammadusman
;
Shaikh, Ateeque
; …
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
2
,
pp. 279-302
Persistent link: https://www.econbiz.de/10014506561
Saved in:
86
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
87
Market orientation dynamic capability : a catalyst for purchasers' core competencies to achieve innovative performance during supplier collaboration
Oberoi, Poonam
;
Naoui-Outini, Fatiha
- In:
Journal of Asia Business Studies
18
(
2024
)
2
,
pp. 430-455
Persistent link: https://www.econbiz.de/10014513055
Saved in:
88
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
89
Increasing trust in influencer marketing : the effects of sponsorship disclosure and endorser type
Jia, Wufan
;
Fu, Lunrui
;
Dai, Yue
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 615-638
Persistent link: https://www.econbiz.de/10014513566
Saved in:
90
Compensatory consumption and unplanned purchases : the moderating role of the decision frame effect
Kim, Jungkeun
;
Lee, Eunji
;
Park, Suh-Young Irene
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 186-207
Persistent link: https://www.econbiz.de/10014513631
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