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subject:"Strategisches Management"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Relationship marketing"
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Search: subject_exact:"Marketingstrategie"
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Strategisches Management
Relationship marketing
Marketing management
46
Marketingmanagement
46
Consumer behaviour
21
Konsumentenverhalten
21
China
8
Beziehungsmarketing
7
Brand management
7
Markenführung
7
Advertising
5
Customer satisfaction
5
Kundenzufriedenheit
5
Werbung
5
Firm performance
4
India
4
Indien
4
Industrie
4
Manufacturing industries
4
Unternehmenserfolg
4
Advertising effects
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Einzelhandel
3
Internet marketing
3
Market orientation
3
Market segmentation
3
Marketing
3
Marktsegmentierung
3
Online-Marketing
3
Retail trade
3
Social Web
3
Social web
3
Werbewirkung
3
Competitive advantage
2
Confidence
2
Confucianism
2
Corporate culture
2
Cross-cultural marketing
2
Cultural identity
2
Customer journey
2
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8
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Aljuhmani, Hasan Yousef
1
Arwani, Mokhamad
1
Bayram, Pelin
1
Casidy, Riza
1
D'Souza, Clare M.
1
Elrehail, Hamzah
1
Guo, Chiquan
1
Huang, Li
1
Imrie, Brian C.
1
Kimura, Makoto
1
Liu, Matthew Tingchi
1
Marimuthu, Malliga
1
Mitchell, Cleo
1
Nanere, Marthin
1
Nguyen, Ninh
1
Samarah, Tariq
1
Song, Xi
1
Tang, Felix
1
Tian, Vane Ing
1
Tse, Alan C. B.
1
Wang, Yong Jian
1
Yen, Jerome
1
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
71
Industrial marketing management : the international journal for industrial and high-tech firms
70
Journal of strategic marketing
47
SpringerLink / Bücher
46
The journal of business & industrial marketing
35
European journal of marketing : EJM
28
Journal of retailing and consumer services
27
Journal of the Academy of Marketing Science
24
Business horizons
20
Europäische Hochschulschriften / 5
17
Gabler Edition Wissenschaft
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of marketing communications
13
Cogent business & management
12
Journal of business-to-business marketing
12
Journal of marketing
12
Journal of marketing management : MM
12
Marketing intelligence & planning
12
Springer eBook Collection / Business and Economics
12
International journal of electronic customer relationship management : IJECRM
11
Journal of retailing
11
The journal of product & brand management
11
International journal of hospitality management
10
Journal of international marketing
10
Lehrbuch
10
Springer eBook Collection
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
The journal of brand management : an international journal
9
The marketing review
9
AMS review : official publication of the Academy of Marketing Science
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of business and globalisation : IJBG
8
International journal of internet marketing and advertising : IJIMA
8
International marketing review
8
International review on public and non-profit marketing
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Marketing letters : a journal of research in marketing
8
Neue betriebswirtschaftliche Forschung : Nbf
8
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ECONIS (ZBW)
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1
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
2
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
3
A method of customer valuation score and implementation for marketing strategy
Huang, Li
;
Liu, Matthew Tingchi
;
Song, Xi
;
Yen, Jerome
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10013553057
Saved in:
4
Understanding corporate culture and business performance from a Confucian perspective
Tian, Vane Ing
;
Tang, Felix
;
Tse, Alan C. B.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
4
,
pp. 759-777
Persistent link: https://www.econbiz.de/10013163373
Saved in:
5
Market orientation, performance and the mediating role of innovation in Indonesian SMEs
D'Souza, Clare M.
;
Nanere, Marthin
;
Marimuthu, Malliga
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2314-2330
Persistent link: https://www.econbiz.de/10013553000
Saved in:
6
Market orientation, distributor relationship, and return on assets : optimizing distribution performance for industrial firms
Guo, Chiquan
;
Wang, Yong Jian
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10011529305
Saved in:
7
The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
5
,
pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
Saved in:
8
Consumer tribes : membership, consumption and building loyalty
Mitchell, Cleo
;
Imrie, Brian C.
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10008905962
Saved in:
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