Market orientation, performance and the mediating role of innovation in Indonesian SMEs
Year of publication: |
2022
|
---|---|
Authors: | D'Souza, Clare M. ; Nanere, Marthin ; Marimuthu, Malliga ; Arwani, Mokhamad ; Nguyen, Ninh |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 34.2022, 10, p. 2314-2330
|
Subject: | Competitor orientation | Customer orientation | Firm performance | Innovation | Market orientation | Unternehmenserfolg | Marketingmanagement | Marketing management | KMU | SME | Beziehungsmarketing | Relationship marketing |
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