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subject:"Strategisches Management"
~isPartOf:"International journal of business and globalisation : IJBG"
~isPartOf:"Springer eBook Collection / Business and Management"
~isPartOf:"The journal of business & industrial marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Marketingkonzeption"
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Strategisches Management
Marketing management
131
Marketingmanagement
131
B-to-B-Marketing
46
Business-to-business marketing
46
Lieferantenmanagement
41
Supplier relationship management
41
Beziehungsmarketing
34
Relationship marketing
34
Firm performance
25
Unternehmenserfolg
25
Marketing
20
Innovation
19
Consumer behaviour
17
Konsumentenverhalten
17
Innovation management
15
Innovationsmanagement
15
New product development
15
Produktentwicklung
15
Strategic management
15
Internet marketing
11
Market orientation
11
Online-Marketing
11
Brand management
10
Competitive advantage
10
KMU
10
Markenführung
10
SME
10
Social Web
10
Social web
10
USA
10
United States
10
Wettbewerbsvorteil
10
Marketing strategy
9
Messebeteiligung
9
Trade fair participation
9
Customer satisfaction
8
Kundenzufriedenheit
8
Dynamic capabilities
7
Dynamische Kompetenzen
7
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Undetermined
8
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Article
15
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Aufsatz in Zeitschrift
Article in journal
15
Aufsatzsammlung
1
Language
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English
15
Author
All
Vignali, Gianpaolo
2
Akgün, Ali E.
1
Anjani K. Singh
1
Barrera-Barrera, Ramón
1
Blythe, Jim
1
Cabanelas, Pablo
1
Chauhan, Heena
1
Durrieu, François
1
Fongsuwan, Wanno
1
Hadjielias, Elias
1
Handaru, Agung Wahyu
1
Hsu, Yen
1
Juppo, Anne
1
Kaharuddin, Agus
1
Lampón, Jesús F.
1
Matikainen, Minna
1
Medarac, Hrvoje
1
Migin, Melissa W.
1
Mohammad Falahat
1
Mohammed, Hayder Alhadey Ahmad
1
Navarro García, Antonio
1
Parvinen, Petri
1
Pehrsson, Tobias
1
Peris-Oritz, Marta
1
Pilon, Francois
1
Polat, Volkan
1
Preikschas, Michael W.
1
Rüdiger, Klaus
1
Sardan, Wahyudi
1
Solberg, Carl Arthur
1
Terho, Harri
1
Trimetsoontorn, Jirasek
1
Vignali, Claudio
1
Wongsansukcharoen, Jedsada
1
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International journal of business and globalisation : IJBG
Springer eBook Collection / Business and Management
The journal of business & industrial marketing
Journal of business research : JBR
31
Industrial marketing management : the international journal for industrial and high-tech firms
26
Journal of strategic marketing
22
European journal of marketing : EJM
11
Journal of the Academy of Marketing Science
8
International marketing review
6
AMS review : official publication of the Academy of Marketing Science
5
Business horizons
5
International entrepreneurship and management journal
5
Marketing intelligence & planning
5
Amfiteatru economic : an economic and business research periodical
4
International journal of business excellence
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal for global business advancement : JGBA
4
Journal of business strategy
4
Journal of international marketing
4
Journal of retailing and consumer services
4
World review of entrepreneurship, management and sustainable development
4
Acta Universitatis Danubius / Oeconomica
3
Asian journal of management cases
3
Baltic journal of management
3
Entrepreneurship research journal : ERJ
3
EuroMed journal of business
3
European journal of international management : EJIM
3
International journal of hospitality management
3
International journal of technology marketing : IJTMkt
3
International journal of trade and global markets
3
Journal of business case studies
3
Journal of business-to-business marketing
3
Journal of communication management : an international journal
3
Management decision : MD
3
The journal of brand management : an international journal
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Asia Pacific journal of management
2
Cogent business & management
2
Competitiveness review : an international business journal incorporating Journal of global competitiveness
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Economics, management and financial markets
2
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ECONIS (ZBW)
15
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1
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10
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15
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1
Patterns of international marketing strategy
Solberg, Carl Arthur
;
Durrieu, François
- In:
The journal of business & industrial marketing
38
(
2023
)
7
,
pp. 1532-1544
Persistent link: https://www.econbiz.de/10014314140
Saved in:
2
Strategic orientations, marketing capabilities and innovativeness : an adaptive approach
Akgün, Ali E.
;
Polat, Volkan
- In:
The journal of business & industrial marketing
37
(
2022
)
4
,
pp. 918-931
Persistent link: https://www.econbiz.de/10013165299
Saved in:
3
Canvassing competitive advantage through key dimensions of business model
Chauhan, Heena
;
Anjani K. Singh
- In:
International journal of business and globalisation : IJBG
29
(
2021
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10012668909
Saved in:
4
Value co-creation, dynamic capabilities and customer retention in industrial markets
Preikschas, Michael W.
;
Cabanelas, Pablo
;
Rüdiger, Klaus
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 409-420
Persistent link: https://www.econbiz.de/10011662274
Saved in:
5
Strategic account management as a value co-creation selling model in the pharmaceutical industry
Pilon, Francois
;
Hadjielias, Elias
- In:
The journal of business & industrial marketing
32
(
2017
)
2
,
pp. 310-325
Persistent link: https://www.econbiz.de/10011629581
Saved in:
6
Export performance of international new ventures in emerging market
Mohammad Falahat
;
Migin, Melissa W.
- In:
International journal of business and globalisation : IJBG
19
(
2017
)
1
,
pp. 111-125
Persistent link: https://www.econbiz.de/10011847642
Saved in:
7
Transient competitive advantage readiness : findings from hotels, cafés, and fashion retails in Bandung, Indonesia
Kaharuddin, Agus
;
Handaru, Agung Wahyu
;
Sardan, Wahyudi
; …
- In:
International journal of business and globalisation : IJBG
18
(
2017
)
3
,
pp. 417-427
Persistent link: https://www.econbiz.de/10011800314
Saved in:
8
Market intelligence effect on perceived psychic distance, strategic behaviours and export performance in industrial SMEs
Navarro García, Antonio
;
Peris-Oritz, Marta
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
3
,
pp. 365-380
Persistent link: https://www.econbiz.de/10011523976
Saved in:
9
The role and impact of firm's strategic orientations on launch performance : significance of relationship orientation
Matikainen, Minna
;
Terho, Harri
;
Parvinen, Petri
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 625-639
Persistent link: https://www.econbiz.de/10011564319
Saved in:
10
A value cocreation strategy model for improving product development performance
Hsu, Yen
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 695-715
Persistent link: https://www.econbiz.de/10011564338
Saved in:
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