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subject:"Strategisches Management"
~isPartOf:"Journal of business strategy"
~isPartOf:"Journal of strategic marketing"
~person:"Ishak, Asmai"
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The role of marketing managers' commitment and involvement in marketing strategy implementation
Ramaseshan, B.
;
Ishak, Asmai
;
Rabbance, Fazlul K.
- In:
Journal of strategic marketing
21
(
2013
)
6
,
pp. 465-483
Persistent link: https://www.econbiz.de/10010207316
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