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subject:"Strategisches Management"
~subject:"Corporate culture"
~subject:"Erfolgsfaktor"
~type_genre:"Company information"
~type_genre:"Reprint"
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Search: subject_exact:"Marketingkonzeption"
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Strategisches Management
Corporate culture
Erfolgsfaktor
Marketing management
124
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Marketing theory
18
Marketingtheorie
18
USA
15
United States
15
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Abell, Derek F.
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Fellner, Kim
1
Gamper, Daniel
1
Harris, Lloyd C.
1
Kinni, Theodore
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Lane, Nikala
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Langlois, Richard N.
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Levitt, Theodore
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Lukas, Bryan A.
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Matthyssens, Paul
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Morgan, Robert
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Marketing strategy organization and implementation
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Gabler-Edition Wissenschaft
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
1
Michael Porter ; Vol. 4
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ECONIS (ZBW)
14
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Business- und Marketing-Strategie : Verknüpfung, Interaktion und Abstimmung in Theorie und Praxis
Gamper, Daniel
-
2012
Persistent link: https://www.econbiz.de/10009663328
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2
Strategizing the sales organization
Lane, Nikala
;
Piercy, Nigel
- In:
Strategic sales and strategic marketing
,
(pp. 119-134)
.
2011
Persistent link: https://www.econbiz.de/10008798053
Saved in:
3
Strategy and the market process : introduction to the special issue
Langlois, Richard N.
-
2010
Persistent link: https://www.econbiz.de/10003889334
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4
Strategic type, market orientation, and the balance between adaptability and adaptation
Lukas, Bryan A.
-
2009
Persistent link: https://www.econbiz.de/10003835842
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5
Initiating strategic planning
Harris, Lloyd C.
;
Ogbonna, Emmanuel
-
2009
Persistent link: https://www.econbiz.de/10003836038
Saved in:
6
Strategic windows
Abell, Derek F.
-
2009
Persistent link: https://www.econbiz.de/10003836050
Saved in:
7
Shared organizational values : measurement and impact upon strategic marketing implementation
Badovick, Gordon J.
;
Beatty, Sharon E.
-
2009
Persistent link: https://www.econbiz.de/10003836638
Saved in:
8
Strategic flexibility, rigidity and barriers to the development of absorptive capacity in business markets : themes and research perspectives
Matthyssens, Paul
;
Pauwels, Pieter
;
Vandenbempt, Koen
-
2009
Persistent link: https://www.econbiz.de/10003836659
Saved in:
9
In pursuit of the "ideal approach" to successful marketing strategy implementation
Thorpe, Eleri R.
;
Morgan, Robert
-
2009
Persistent link: https://www.econbiz.de/10003836674
Saved in:
10
Marketing myopia
Levitt, Theodore
-
2008
-
Reprint
Persistent link: https://www.econbiz.de/10003681710
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