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subject:"Strategisches Management"
~subject:"Internationales Marketing"
~type_genre:"Bibliografie"
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Strategisches Management
Internationales Marketing
Marketing management
31
Marketingmanagement
31
Marketing
15
Theorie
6
Theory
6
Advertising
5
International marketing
5
Market research
5
Marktforschung
5
Werbung
5
Deutschland
4
Germany
4
Kommunikation
4
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4
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4
USA
4
United States
4
Verkaufsförderung
4
Communication
3
Beziehungsmarketing
2
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2
Brand management
2
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2
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2
Management
2
Markenartikel
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2
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Udo Wagner
2
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Africa
1
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Book / Working Paper
9
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Bibliografie
Article in journal
740
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740
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164
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164
Hochschulschrift
130
Lehrbuch
128
Thesis
115
Textbook
107
Collection of articles of several authors
82
Sammelwerk
82
Bibliografie enthalten
79
Bibliography included
79
Graue Literatur
76
Non-commercial literature
76
Aufsatzsammlung
60
Case study
50
Fallstudie
50
Arbeitspapier
29
Working Paper
29
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20
Guidebook
17
Ratgeber
17
Konferenzschrift
16
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15
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11
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10
Handbuch
10
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8
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7
Sammlung
7
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5
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4
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Konferenzbeitrag
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Aaker, David A.
1
Ahsen, Anette von
1
Bruhn, Manfred
1
Gardner, David
1
Gilligan, Colin
1
Hüttner, Manfred
1
Keegan, Warren J.
1
Meffert, Heribert
1
Onkvisit, Sak
1
Quelch, John A.
1
Schlegelmilch, Bodo B.
1
Shaw, John J.
1
Sørensen, Hans Eibe
1
Thomas, Howard
1
Wehrle, Friedrich
1
Wilson, R. M. S.
1
Wilson, Richard M. S.
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The Jossey-Bass business & management series
1
Source
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ECONIS (ZBW)
9
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1
Business development : a market-oriented perspective
Sørensen, Hans Eibe
-
2012
Persistent link: https://www.econbiz.de/10009513343
Saved in:
2
Strategic marketing management : planning, implementation and control
Wilson, R. M. S.
;
Gilligan, Colin
-
2005
-
3rd ed
Persistent link: https://www.econbiz.de/10002146256
Saved in:
3
Strategic market management
Aaker, David A.
-
2005
-
7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001928309
Saved in:
4
The global market : developing a strategy to manage across borders
Quelch, John A.
(
ed.
)
-
2004
-
1. ed.
Persistent link: https://www.econbiz.de/10001906836
Saved in:
5
International marketing : analysis and strategy
Onkvisit, Sak
;
Shaw, John J.
-
2004
-
4. ed.
Persistent link: https://www.econbiz.de/10001808893
Saved in:
6
Global marketing management : a European perspective
Keegan, Warren J.
;
Schlegelmilch, Bodo B.
-
2001
Persistent link: https://www.econbiz.de/10001506515
Saved in:
7
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hütt...
Ahsen, Anette von
(
ed.
);
Hüttner, Manfred
(
honouree
)
-
1996
Persistent link: https://www.econbiz.de/10000584611
Saved in:
8
Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
Bruhn, Manfred
(
ed.
);
Meffert, Heribert
(
contributor
); …
-
1994
Persistent link: https://www.econbiz.de/10000423352
Saved in:
9
Strategic marketing and management
Thomas, Howard
(
ed.
);
Gardner, David
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10013491108
Saved in:
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