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subject:"Strategisches Management"
~subject:"Relationship marketing"
~type_genre:"Reprint"
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Search: subject_exact:"Marketingstrategie"
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Strategisches Management
Relationship marketing
Marketing management
117
Marketingmanagement
117
Marketing theory
18
Marketingtheorie
18
Brand management
14
Markenführung
14
USA
14
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14
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13
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International marketing
12
Internationales Marketing
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8
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Grönroos, Christian
2
Abell, Derek F.
1
Finne, Åke
1
Harris, Lloyd C.
1
Kinni, Theodore
1
Lane, Nikala
1
Langlois, Richard N.
1
Levitt, Theodore
1
Lukas, Bryan A.
1
Matthyssens, Paul
1
Miller, Jon
1
Morgan, Robert
1
Ogbonna, Emmanuel
1
Pauwels, Pieter
1
Piercy, Nigel
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Roth, Martin S.
1
Shapiro, Benson P.
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Thorpe, Eleri R.
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Marketing strategy organization and implementation
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Executing strategy for business results
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International marketing ; Vol. 2
1
Major theoretical debates and contemporary issues in marketing theory
1
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
1
Measuring and managing brands
1
Michael Porter ; Vol. 4
1
Strategic sales and strategic marketing
1
The Harvard business review classics series
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The impact of theory on representations of the consumer and the marketing organisation
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ECONIS (ZBW)
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1
Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke
;
Grönroos, Christian
- In:
The evolution of integrated marketing communications : …
,
(pp. 105-121)
.
2011
Persistent link: https://www.econbiz.de/10009232917
Saved in:
2
Strategizing the sales organization
Lane, Nikala
;
Piercy, Nigel
- In:
Strategic sales and strategic marketing
,
(pp. 119-134)
.
2011
Persistent link: https://www.econbiz.de/10008798053
Saved in:
3
Strategy and the market process : introduction to the special issue
Langlois, Richard N.
-
2010
Persistent link: https://www.econbiz.de/10003889334
Saved in:
4
Strategic flexibility, rigidity and barriers to the development of absorptive capacity in business markets : themes and research perspectives
Matthyssens, Paul
;
Pauwels, Pieter
;
Vandenbempt, Koen
-
2009
Persistent link: https://www.econbiz.de/10003836659
Saved in:
5
In pursuit of the "ideal approach" to successful marketing strategy implementation
Thorpe, Eleri R.
;
Morgan, Robert
-
2009
Persistent link: https://www.econbiz.de/10003836674
Saved in:
6
Strategic type, market orientation, and the balance between adaptability and adaptation
Lukas, Bryan A.
-
2009
Persistent link: https://www.econbiz.de/10003835842
Saved in:
7
Initiating strategic planning
Harris, Lloyd C.
;
Ogbonna, Emmanuel
-
2009
Persistent link: https://www.econbiz.de/10003836038
Saved in:
8
Strategic windows
Abell, Derek F.
-
2009
Persistent link: https://www.econbiz.de/10003836050
Saved in:
9
Building bonds with packaged-goods customers
Miller, Jon
-
2009
Persistent link: https://www.econbiz.de/10003784920
Saved in:
10
Effects of global market conditions on brand image customization and brand performance
Roth, Martin S.
-
2008
Persistent link: https://www.econbiz.de/10003656328
Saved in:
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