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subject:"Strategisches Management"
~subject:"Vertriebsweg"
~type_genre:"Book section"
~type_genre:"Company information"
~type_genre:"Glossary included"
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Strategisches Management
Vertriebsweg
Marketing management
2,312
Marketingmanagement
2,312
Deutschland
299
Germany
299
Theorie
272
Theory
272
Beziehungsmarketing
235
Relationship marketing
235
Marketing
205
Consumer behaviour
185
Konsumentenverhalten
185
Brand management
181
Markenführung
181
Online-Marketing
164
USA
163
United States
163
Internet marketing
160
Social Web
122
Social web
122
International marketing
105
Internationales Marketing
105
KMU
93
SME
93
Innovation
81
Strategic management
76
Target group
74
Zielgruppe
74
Marketing theory
73
Marketingtheorie
73
Market research
65
Marktforschung
65
Advertising
63
Werbung
63
E-commerce
61
Electronic Commerce
61
Public relations
59
Öffentlichkeitsarbeit
59
Distribution channel
52
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Undetermined
14
Free
1
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Article
123
Book / Working Paper
9
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Book section
Company information
Glossary included
Article in journal
640
Aufsatz in Zeitschrift
640
Hochschulschrift
130
Aufsatz im Buch
123
Thesis
114
Lehrbuch
81
Textbook
71
Graue Literatur
69
Non-commercial literature
69
Collection of articles of several authors
66
Sammelwerk
66
Bibliografie enthalten
62
Bibliography included
62
Aufsatzsammlung
40
Case study
40
Fallstudie
40
Arbeitspapier
29
Working Paper
29
Guidebook
18
Ratgeber
18
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12
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12
Handbook
10
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10
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9
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7
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6
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5
Sammlung
5
Bibliografie
4
Conference paper
4
Einführung
4
Konferenzbeitrag
4
Advisory report
2
Elektronischer Datenträger
2
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2
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2
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English
86
German
45
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1
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Coughlan, Anne T.
3
Pfeffermann, Nicole
3
Ahlert, Dieter
2
Bruhn, Manfred
2
Ergenzinger, Rudolf
2
Itō, Motoshige
2
Johnson, Jean L.
2
Krulis-Randa, Jan S.
2
Lecinski, Jim
2
Lewison, Dale M.
2
Ryan, Damian
2
Turnbull, Peter W.
2
Valla, Jean-Paul
2
Abell, Derek F.
1
Ahlers, Grit Mareike
1
Ahrendt, Bernd
1
Amirkhanpour, Monaliz
1
Anderson, Erin
1
Atristain Suarez, Connie
1
Baasch, Stefanie
1
Ballantyne, Ronnie
1
Barbu, Andreea Mihaela
1
Barringer, Bruce R.
1
Baumgardt, Michael
1
Baumgarth, Carsten
1
Beckmann, Klaus J.
1
Bendig, Tim
1
Berry, William L.
1
Beyioku, Adetunji
1
Billen, Peter
1
Bondarenko, V. A.
1
Borahima, Bahrun
1
Brown, James R.
1
Brugger, Bernhard
1
Bucklin, Louis P.
1
Burmann, Christoph
1
Burns, David J.
1
Canzer, Brahm
1
Cavusgil, S. Tamer
1
Cheung, Eleanor
1
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AMACOM
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Handbuch Multi-Channel-Marketing
9
Interactive and multi-channel marketing
3
Scenarios in marketing : from vision to decision
3
Strategies and communications for innovations : an integrative management view for companies and networks
3
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
3
Fallstudien zur Unternehmensführung
2
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
2
Kellogg on marketing
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
Marketing strategy organization and implementation
2
Marketing strategy processes and tools
2
Using influencer marketing as a digital business strategy
2
Web-Exzellenz im E-Commerce : Innovation und Transformation im Handel
2
Behavioral perspectives on strategic alliances
1
Betriebswirtschaftliche Kompetenz in der Erwachsenenbildung
1
Cases on consumer-centric marketing management
1
Competitive drivers for improving future business performance
1
Conceptual richness and methodological diversity in entrepreneurship research
1
Contemporary issues in business and financial management in Eastern Europe
1
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
1
Creating Economic Stability Amid Global Uncertainty : Post-Pandemic Recovery in Mexico's Emerging Economy
1
Customer-driven strategy
1
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Die Zukunft des Electronic Business
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Digital Business in Africa : Social Media and Related Technologies
1
Digital strategies in a global market : navigating the Fourth Industrial Revolution
1
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
1
EMU : dé uitdaging ; vierentwintigste Vlaams wetenschappelijk economisch congres ; Gent, 17 en 18 maart 2000
1
Economics of the triad : conflict and cooperation among the United States, Japan and Korea
1
Effective strategies for communicating insights in business
1
Effectiveness, efficiency and accountability in philanthropy : what lessons can be learned from the corporate world? ; International Foundation Management Symposium 2005
1
Environmental, social, and governance perspectives on economic development in Asia ; part B
1
Erfolgreiches Management
1
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
European business in the global network
1
Executing strategy for business results
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Fundamentals of marketing research ; Vol. 1
1
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ECONIS (ZBW)
132
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1
Use of influencers in different sectors of the economy
Mittal, Shikha
- In:
Using influencer marketing as a digital business strategy
,
(pp. 37-57)
.
2024
Persistent link: https://www.econbiz.de/10014462318
Saved in:
2
How influencers can leverage performance in business
Rosário, Albérico Travassos
- In:
Using influencer marketing as a digital business strategy
,
(pp. 58-88)
.
2024
Persistent link: https://www.econbiz.de/10014462321
Saved in:
3
Internet of Things: effectiveness of instant messengers on consumer behaviour as a digital marketing channel
Rangaswamy, Easwaramoorthy
;
Ling, Stephanie Lim Mei
; …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 205-229)
.
2024
Persistent link: https://www.econbiz.de/10014563877
Saved in:
4
Strategic channel management
Hennessy, Julie
;
Lecinski, Jim
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 281-303)
.
2023
Persistent link: https://www.econbiz.de/10014283181
Saved in:
5
Go-to-market omnichannel design
Lecinski, Jim
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 305-320)
.
2023
Persistent link: https://www.econbiz.de/10014283183
Saved in:
6
Leveraging strategic planning to navigate volatile environments
Murillo, Enrique
;
Atristain Suarez, Connie
- In:
Creating Economic Stability Amid Global Uncertainty : …
,
(pp. 189-217)
.
2023
Persistent link: https://www.econbiz.de/10014448324
Saved in:
7
Innovation orientation, marketing capability, dynamic capability, and performance
Borahima, Bahrun
;
Noermijati, Noermijati
;
Hadiwidjojo, …
-
2022
Persistent link: https://www.econbiz.de/10013197628
Saved in:
8
Driving business performance through customer value management practice : a case of digital tag channel in an emerging mobile market
Dairo, Adeolu
;
Beyioku, Adetunji
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 253-276)
.
2022
Persistent link: https://www.econbiz.de/10013282704
Saved in:
9
Digital tools in empirical marketing strategies of global hotel companies
Nozdreva, Raisa B.
;
Churakova, Anna
- In:
Digital strategies in a global market : navigating the …
,
(pp. 213-227)
.
2021
Persistent link: https://www.econbiz.de/10013164200
Saved in:
10
Effective communication approaches for decision analytics : an exploration of strategies
Reboulet, Amanda
;
Jackson, Ross A.
- In:
Effective strategies for communicating insights in business
,
(pp. 13-31)
.
2021
Persistent link: https://www.econbiz.de/10012601400
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