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subject:"Strategisches Management"
~type_genre:"Book section"
~type_genre:"Company information"
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Strategisches Management
Marketing management
2,198
Marketingmanagement
2,198
Deutschland
297
Germany
297
Theorie
242
Theory
242
Beziehungsmarketing
228
Relationship marketing
228
Brand management
179
Markenführung
179
Consumer behaviour
173
Konsumentenverhalten
173
Internet marketing
153
Online-Marketing
153
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146
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146
Marketing
144
Social Web
120
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120
International marketing
97
Internationales Marketing
97
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93
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93
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78
Strategic management
74
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58
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58
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58
Marketing theory
57
Marketingtheorie
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Advertising
55
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55
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55
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74
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72
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65
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54
Sammelwerk
54
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48
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43
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36
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English
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Pfeffermann, Nicole
3
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Krulis-Randa, Jan S.
2
Turnbull, Peter W.
2
Valla, Jean-Paul
2
Abell, Derek F.
1
Atristain Suarez, Connie
1
Baasch, Stefanie
1
Ballantyne, Ronnie
1
Barbu, Andreea Mihaela
1
Beckmann, Klaus J.
1
Bendig, Tim
1
Berry, William L.
1
Bondarenko, V. A.
1
Borahima, Bahrun
1
Brugger, Bernhard
1
Burns, David J.
1
Cavusgil, S. Tamer
1
Cooper, Marjorie J.
1
Das, Tushar K.
1
Di Virgilio, Francesca
1
Doherty, Anne Marie
1
Eickhoff, Matthias
1
Ferguson, Sherry Devereaux
1
Fifield, Paul
1
Filser, Marc
1
Gamper, Daniel
1
Garofano, Antonella
1
Gaul, Wolfgang
1
Hadiwidjojo, Djumilah
1
Hallén, Lars
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Harris, Lloyd C.
1
Hengl, Michael
1
Hill, Terry J.
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Holland, Heinrich
1
Hunecke, Marcel
1
Hynes, Niki
1
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Scenarios in marketing : from vision to decision
3
Strategies and communications for innovations : an integrative management view for companies and networks
3
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
3
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
2
Marketing strategy organization and implementation
2
Marketing strategy processes and tools
2
Using influencer marketing as a digital business strategy
2
Behavioral perspectives on strategic alliances
1
Cases on consumer-centric marketing management
1
Competitive drivers for improving future business performance
1
Conceptual richness and methodological diversity in entrepreneurship research
1
Contemporary issues in business and financial management in Eastern Europe
1
Creating Economic Stability Amid Global Uncertainty : Post-Pandemic Recovery in Mexico's Emerging Economy
1
Customer-driven strategy
1
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
EMU : dé uitdaging ; vierentwintigste Vlaams wetenschappelijk economisch congres ; Gent, 17 en 18 maart 2000
1
Effective strategies for communicating insights in business
1
Effectiveness, efficiency and accountability in philanthropy : what lessons can be learned from the corporate world? ; International Foundation Management Symposium 2005
1
Environmental, social, and governance perspectives on economic development in Asia ; part B
1
Erfolgreiches Management
1
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
1
European business in the global network
1
Executing strategy for business results
1
Fallstudien zur Unternehmensführung
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Fundamentals of marketing research ; Vol. 1
1
Future-focused strategic marketing
1
Global perspectives on contemporary marketing education
1
Handbook of Asian management
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
Human resource management and digitalization
1
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
1
International marketing ; Vol. V
1
Keeping strategy on track
1
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
1
Marketing mix decisions : new perspectives and practices
1
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
1
Michael Porter ; Vol. 4
1
Mittelstand und Betriebswirtschaft : Beiträge aus Wissenschaft und Praxis
1
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ECONIS (ZBW)
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Business- und Marketing-Strategie : Verknüpfung, Interaktion und Abstimmung in Theorie und Praxis
Gamper, Daniel
-
2012
Persistent link: https://www.econbiz.de/10009663328
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12
Strategic marketing metrics to guide pathways to growth
Roberts, John H.
;
Srivastava, Rajendra Krishan
; …
- In:
From Little's law to marketing science : essays in …
,
(pp. 49-83)
.
2016
Persistent link: https://www.econbiz.de/10011436072
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13
A mental model for teaching strategic marketing management
Warren, Homer B.
;
Burns, David J.
- In:
Global perspectives on contemporary marketing education
,
(pp. 65-76)
.
2016
Persistent link: https://www.econbiz.de/10011483058
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14
International marketing
Doherty, Anne Marie
- In:
The marketing book
,
(pp. 494-507)
.
2016
Persistent link: https://www.econbiz.de/10011471712
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15
Analysis of strategy by strategy typology and orientation framework
Isoherranen, Ville
- In:
Customer-driven strategy
,
(pp. 1-18)
.
2015
Persistent link: https://www.econbiz.de/10011515262
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16
Internationalisation strategies of medium-size multinational firms : when size matters in Chinese markets
Pontiggia, Andrea
;
Vescovi, Tiziano
- In:
The globalisation of Chinese business : implications …
,
(pp. 97-121)
.
2014
Persistent link: https://www.econbiz.de/10012016663
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17
Niche marketing strategies for business growth : an experiential journey
Kautish, Pradeep
- In:
Cases on consumer-centric marketing management
,
(pp. 167-186)
.
2014
Persistent link: https://www.econbiz.de/10009785267
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18
Collective intelligent management : a review of the Nokia CMO Customer Care "Learning Journey"
Hengl, Michael
;
Kammerer, Maximilian
;
Rohrmann, David
- In:
Rethink - the corporate network
,
(pp. 285-297)
.
2014
Persistent link: https://www.econbiz.de/10010487279
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19
Entrepreneurial orientation and market orientation in SMEs : an explorative study
Riviezzo, Angelo
;
Napolitano, Maria Rosaria
;
Garofano, …
- In:
Conceptual richness and methodological diversity in …
,
(pp. 197-231)
.
2013
Persistent link: https://www.econbiz.de/10010432486
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20
The dimensions of industrial marketing strategy
Valla, Jean-Paul
;
Turnbull, Peter W.
- In:
Strategies for international industrial marketing : the …
,
(pp. 265-289)
.
2013
Persistent link: https://www.econbiz.de/10009689241
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