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subject:"Success factor"
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~isPartOf:"Advances in hospitality and leisure"
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Organizational readiness : key to successful CRM implementation in hotel industry
Dah, Helen M.
;
Blomme, Robert J.
;
Kil, Ad
;
Honyenuga, Ben Q.
- In:
Advances in hospitality and leisure
17
(
2022
),
pp. 129-145
Persistent link: https://www.econbiz.de/10014309284
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