Organizational readiness : key to successful CRM implementation in hotel industry
Helen M. Dah, Robert J. Blomme, Ad Kil and Ben Q. Honyenuga
| Year of publication: |
2022
|
|---|---|
| Authors: | Dah, Helen M. ; Blomme, Robert J. ; Kil, Ad ; Honyenuga, Ben Q. |
| Subject: | Organizational readiness | customer relationship management | organizational culture | management change initiatives | use of technology | Ghana | Beziehungsmarketing | Relationship marketing | Hotellerie | Hotel industry | Unternehmenskultur | Corporate culture | Organisatorischer Wandel | Organizational change | Erfolgsfaktor | Success factor | Einführung | Implementation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/S1745-354220210000017007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014309284