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subject:"Success factor"
~isPartOf:"DUV / Wirtschaftswissenschaft"
~subject:"Brand management"
~subject:"Schätzung"
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Success factor
Brand management
Schätzung
Beziehungsmarketing
13
Relationship marketing
13
Theorie
11
Theory
11
Deutschland
8
Germany
8
Kundenorientierung
5
Erfolgsfaktor
3
Innovation management
3
Innovationsmanagement
3
Unternehmen
3
Bewertung
2
Consumer behaviour
2
Estimation
2
Evaluation
2
Konsumentenverhalten
2
Lieferantenmanagement
2
Management
2
Marketing
2
Marketing management
2
Marketingmanagement
2
Neues Produkt
2
Prozessmanagement
2
Supplier relationship management
2
Advertising effects
1
Ankündigung
1
Ankündigungseffekt
1
Announcement effect
1
Austria
1
B-to-B-Marketing
1
Bezugsquelle
1
Biotechnologie-Industrie
1
Biotechnologische Industrie
1
Biotechnology industry
1
Business process management
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Business-to-business marketing
1
Competitive strategy
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German
5
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Henseler, Jörg
1
Kottkamp, Saskia
1
Rams, Wolfgang
1
Schimanofsky, Werner
1
Schnoor, Anje
1
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DUV / Wirtschaftswissenschaft
Journal of business research : JBR
137
Journal of retailing and consumer services
104
The journal of product & brand management
99
The journal of brand management : an international journal
83
International journal of hospitality management
43
SpringerLink / Bücher
43
Industrial marketing management : the international journal for industrial and high-tech firms
37
Asia Pacific journal of marketing and logistics
28
Cogent business & management
28
International journal of internet marketing and advertising : IJIMA
27
Marketing intelligence & planning
27
Gabler Edition Wissenschaft
26
Psychology & marketing
26
Journal of promotion management : innovations in planning and applied research
25
European journal of marketing : EJM
24
Journal of strategic marketing
24
International journal of contemporary hospitality management
22
Journal of hospitality marketing & management
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of marketing
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
Journal of travel and tourism marketing
18
The journal of business & industrial marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Springer eBook Collection / Business and Economics
15
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Business horizons
13
Journal of marketing communications
13
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
The journal of services marketing
13
European journal of marketing
12
Global business review
12
Journal of marketing management : MM
12
Journal of service management
12
Journal of the Academy of Marketing Science
12
The journal of consumer marketing
12
The service industries journal
12
International journal of market research
11
Journal of fashion marketing and management
11
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ECONIS (ZBW)
5
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1
Das Wechselverhalten von Konsumenten im Strommarkt : eine empirische Untersuchung direkter und moderierender Effekte
Henseler, Jörg
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003238704
Saved in:
2
Kundenbindung im deutschen Mobilfunkmarkt : Determinanten und Erfolgsfaktoren in einem dynamischen Marktumfeld
Rams, Wolfgang
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001619531
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3
Kundenorientiertes Qualitäts-Signaling : eine Übertragung auf Signaling in Produkt-Vorankündigungen
Schnoor, Anje
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013429628
Saved in:
4
Prozess- und Kundenorientierung : Analyse - Konzeption - Umsetzung
Schimanofsky, Werner
-
1999
Persistent link: https://www.econbiz.de/10001408570
Saved in:
5
Erprobung innovativer Investitionsgüter bei Erstkunden
Kottkamp, Saskia
-
1998
Persistent link: https://www.econbiz.de/10013429572
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