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subject:"Suchmaschine"
~isPartOf:"Journal of marketing research"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Online-Werbung"
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Suchmaschine
Beziehungsmarketing
Internet marketing
29
Online-Marketing
29
Consumer behaviour
16
Konsumentenverhalten
16
Advertising effects
13
Werbewirkung
13
Advertising
9
Social Web
9
Social web
9
Werbung
9
Online retailing
8
Online-Handel
8
user-generated content
6
Viral marketing
5
Virales Marketing
5
Search engine
4
social media
4
Auction theory
3
Auktionstheorie
3
Emotion
3
Internet-Auktion
3
Mobile Marketing
3
Mobile communications
3
Mobile marketing
3
Mobilkommunikation
3
Online auction
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3
digital marketing
3
online advertising
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online reviews
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Auction
2
Auktion
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Despotakis, Stylianos
1
Emrich, Oliver
1
Grewal, Dhruv
1
Gu, Xian
1
Guitart, Ivan A.
1
Herhausen, Dennis
1
Hoban, Paul R.
1
Humphreys, Ashlee
1
Isaac, Mathew S.
1
Kannan, P. K.
1
Kipfelsberger, Petra
1
Ravi, Ramamoorthi
1
Sayedi, Amin
1
Schoegel, Marcus
1
Stremersch, Stefan
1
Tunuguntla, Srinivas
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Wang, Rebecca Jen-Hui
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Journal of marketing research
Journal of business research : JBR
72
Journal of retailing and consumer services
55
International journal of internet marketing and advertising : IJIMA
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Industrial marketing management : the international journal for industrial and high-tech firms
24
International journal of electronic marketing and retailing : IJEMR
24
The journal of product & brand management
23
Information systems research : ISR
18
International journal of electronic commerce : IJEC
17
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Marketing intelligence & planning
17
SpringerLink / Bücher
17
Business horizons
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Journal of the Academy of Marketing Science
15
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Asia Pacific journal of marketing and logistics
13
International journal of business information systems : IJBIS
13
Journal of strategic marketing
13
Cogent business & management
12
Electronic commerce research
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of electronic commerce research : JECR
12
Journal of marketing communications
12
The journal of brand management : an international journal
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
The service industries journal
11
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of marketing
10
Journal of marketing management : MM
10
Journal of retailing
10
Technological forecasting & social change : an international journal
10
Customer engagement : contemporary issues and challenges
9
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ECONIS (ZBW)
6
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1
First-price auctions in online display advertising
Despotakis, Stylianos
;
Ravi, Ramamoorthi
;
Sayedi, Amin
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 888-907
Persistent link: https://www.econbiz.de/10012662060
Saved in:
2
Construal matching in online search : applying text analysis to illuminate the consumer decision journey
Humphreys, Ashlee
;
Isaac, Mathew S.
;
Wang, Rebecca Jen-Hui
- In:
Journal of marketing research
58
(
2021
)
6
,
pp. 1101-1119
Persistent link: https://www.econbiz.de/10012794316
Saved in:
3
A near-optimal bidding strategy for real-time display advertising auctions
Tunuguntla, Srinivas
;
Hoban, Paul R.
- In:
Journal of marketing research
58
(
2021
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012426501
Saved in:
4
The dark side of mobile app adoption : examining the impact on customers’ multichannel purchase
Gu, Xian
;
Kannan, P. K.
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10012492695
Saved in:
5
The impact of informational and emotional television ad content on online search and sales
Guitart, Ivan A.
;
Stremersch, Stefan
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 299-320
Persistent link: https://www.econbiz.de/10012492707
Saved in:
6
Face forward: how employees' digital presence on service websites affects customer perceptions of website and employee service quality
Herhausen, Dennis
;
Emrich, Oliver
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 917-936
Persistent link: https://www.econbiz.de/10012271989
Saved in:
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