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subject:"Supplier relationship management"
~isPartOf:"European journal of operational research : EJOR"
~subject:"Theory"
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Supplier relationship management
Theory
Brand management
19
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16
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11
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11
Handelsmarke
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Boyacı, Tamer
1
Du, Hang
1
Fang, Xiang
1
Gavirneni, Srinagesh
1
Matsubayashi, Nobuo
1
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1
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European journal of operational research : EJOR
Industrial marketing management : the international journal for industrial and high-tech firms
46
SpringerLink / Bücher
40
Springer eBook Collection / Business and Economics
20
Gabler Edition Wissenschaft
16
The journal of business & industrial marketing
15
The journal of brand management : an international journal
13
The journal of product & brand management
13
Journal of business research : JBR
12
Gabler Edition Wissenschaft / Innovatives Markenmanagement
11
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
10
Innovatives Markenmanagement
8
Schriften zu Marketing und Management
8
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
Dienstleistungsmarken : Forum Dienstleistungsmanagement
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
Gabler Research
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Journal of retailing and consumer services
6
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
5
Europäische Hochschulschriften / 5
5
Journal of business-to-business marketing
5
Journal of marketing research : JMR
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Journal of strategic marketing
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Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
5
Research
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Discussion papers / CEPR
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Handbook on brand and experience management
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Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
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Marketing : ZFP ; journal of research and management
4
Marketing intelligence & planning
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R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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Schriftenreihe Schwerpunkt Marketing
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Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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Springer eBook Collection
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The marketing review
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Vertikales Marketing und Markenführung im Zeichen von Category-Management
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Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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ECONIS (ZBW)
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Competition of consumables' original brand manufacturers and remanufacturers considering the entry of compatible manufacturers
Du, Hang
;
Wei, Lai
;
Zhu, Qinghua
- In:
European journal of operational research : EJOR
306
(
2023
)
2
,
pp. 679-692
Persistent link: https://www.econbiz.de/10014279068
Saved in:
2
Modelling market dynamics of multi-brand and multi-generational products
Shi, Xiaohui
;
Pattarin Chumnumpan
- In:
European journal of operational research : EJOR
279
(
2019
)
1
,
pp. 199-210
Persistent link: https://www.econbiz.de/10012102736
Saved in:
3
Brand positioning and consumer taste information
Nalca, Arcan
;
Boyacı, Tamer
;
Ray, Saibal
- In:
European journal of operational research : EJOR
268
(
2018
)
2
,
pp. 555-568
Persistent link: https://www.econbiz.de/10011852632
Saved in:
4
Customization competition between branded firms : continuous extension of product line from core product
Takagoshi, Noritsugu
;
Matsubayashi, Nobuo
- In:
European journal of operational research : EJOR
225
(
2013
)
2
,
pp. 337-352
Persistent link: https://www.econbiz.de/10009706111
Saved in:
5
Supply chains in the presence of store brands
Fang, Xiang
;
Gavirneni, Srinagesh
;
Rao, Vithala R.
- In:
European journal of operational research : EJOR
224
(
2013
)
2
,
pp. 392-403
Persistent link: https://www.econbiz.de/10009683059
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