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subject:"Supplier relationship management"
~isPartOf:"International marketing review"
~subject:"Markenartikel"
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Supplier relationship management
Markenartikel
Brand management
64
Markenführung
64
Consumer behaviour
50
Konsumentenverhalten
50
Brand image
44
Markenimage
44
International marketing
29
Internationales Marketing
29
Brand
22
Designation of origin
17
Herkunftsbezeichnung
17
Marketing management
9
Marketingmanagement
9
Emerging economies
8
Schwellenländer
8
Luxury goods
7
Luxusgüter
7
Cultural identity
6
Global brands
6
Globalisierung
6
Globalization
6
Kulturelle Identität
6
Multinationales Unternehmen
6
Transnational corporation
6
Beziehungsmarketing
5
China
5
Einzelhandel
5
Personality psychology
5
Persönlichkeitspsychologie
5
Relationship marketing
5
Retail trade
5
Advertising
4
Advertising effects
4
Brand equity
4
Comparison
4
Coronavirus
4
Country of origin
4
Emerging markets
4
Social Web
4
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1
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Article
21
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English
21
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Ge, Jiaye
2
Akram, M. S.
1
Arli, Denni
1
Bauer, Brittney C.
1
Buchanan-Oliver, Margo
1
Chakrabarti, Ronika
1
Christodoulides, George
1
Cruz, Angela Cracia B.
1
Cruz, Angela Gracia B.
1
D'Antone, Simona
1
Diallo, Mbaye Fall
1
Diamantopoulos, Adamantios
1
Diaz Ruiz, Carlos
1
Fastoso, Fernando
1
Formisano, Marcello
1
Gao, Ying
1
Grappio, Silvia
1
Gupta, Narain
1
Han, C. M.
1
He, Jiaxun
1
Heinberg, Martin
1
Herz, Marc
1
Hildebrand, Christian
1
Hong, Ruiyang
1
Hu, Zuohao
1
Jo, Myung-Soo
1
Johnson, Clark D.
1
Koschate-Fischer, Nicole
1
Lane, Vicki R.
1
Lee, Se-jin
1
Li, Jinping
1
Lieven, Theo
1
MacRury, Iain
1
Magnusson, Peter
1
Malik, Aneela
1
Merunka, Dwight
1
Michaelidou, Nina
1
Mittal, Amit
1
Nam, Hyojin
1
Paul, Justin
1
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International marketing review
Journal of business research : JBR
247
The journal of brand management : an international journal
242
The journal of product & brand management
197
Journal of retailing and consumer services
141
Industrial marketing management : the international journal for industrial and high-tech firms
57
European journal of marketing : EJM
56
Psychology & marketing
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Journal of strategic marketing
44
Marketing intelligence & planning
44
Asia Pacific journal of marketing and logistics
43
SpringerLink / Bücher
38
Journal of marketing communications
35
Marketing letters : a journal of research in marketing
33
Journal of the Academy of Marketing Science
31
European journal of marketing
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
International journal of hospitality management
29
Journal of marketing
29
The journal of consumer marketing
28
Brands and branding
26
Journal of promotion management : innovations in planning and applied research
26
Business horizons
25
Journal of fashion marketing and management
25
Journal of international consumer marketing
25
Journal of promotion management : JPM
25
Cogent business & management
24
International journal of consumer studies
24
Journal of marketing management : MM
24
The IUP journal of brand management : IJBRM
24
International journal of advertising : the review of marketing communications
23
Journal of global marketing
22
International journal of market research
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of retailing
21
Qualitative market research : an international journal
21
Journal of consumer research : JCR ; an interdisciplinary journal
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
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ECONIS (ZBW)
21
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1
Unconventional luxury brand collaborations : a new form of luxury consumption among young adults in China
Diaz Ruiz, Carlos
;
Cruz, Angela Gracia B.
- In:
International marketing review
40
(
2023
)
7
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014470397
Saved in:
2
Joint advertising : the impact of domestic, foreign, and global partners on cognitive fit
Bauer, Brittney C.
;
Johnson, Clark D.
- In:
International marketing review
41
(
2024
)
3/4
,
pp. 767-805
Persistent link: https://www.econbiz.de/10015057133
Saved in:
3
Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia : a social identity theory perspective
Han, C. M.
;
Nam, Hyojin
;
Swanepoel, Danielle
- In:
International marketing review
40
(
2023
)
6
,
pp. 1297-1324
Persistent link: https://www.econbiz.de/10014470374
Saved in:
4
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals
Yuan, Shaofeng
;
Li, Jinping
;
Gao, Ying
- In:
International marketing review
40
(
2023
)
6
,
pp. 1432-1455
Persistent link: https://www.econbiz.de/10014470383
Saved in:
5
How does cultural tightness-looseness affect attitudes toward a local vs foreign brand transgression?
Ge, Jiaye
;
Jo, Myung-Soo
;
Sarigollu, Emine
- In:
International marketing review
40
(
2023
)
6
,
pp. 1456-1479
Persistent link: https://www.econbiz.de/10014470391
Saved in:
6
The dual impetus for perceived brand globalness and brand competence in a rapidly changing environment : the role of Brand-Nation Connection
He, Jiaxun
;
Ge, Jiaye
- In:
International marketing review
40
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10014227446
Saved in:
7
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
8
Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
Saved in:
9
Demystifying the evaluation of brands endorsed by religious leaders in the emerging markets
Arli, Denni
;
Gupta, Narain
;
Sardana, Deepak
;
Sharma, Piyush
- In:
International marketing review
40
(
2023
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10014227461
Saved in:
10
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
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