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subject:"Supplier relationship management"
~isPartOf:"Journal of marketing"
~subject:"Corporate reputation"
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Search: subject_exact:"Brand strategy"
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Supplier relationship management
Corporate reputation
Brand management
77
Markenführung
77
Consumer behaviour
42
Konsumentenverhalten
42
Brand image
38
Markenimage
38
Brand
27
Markenartikel
27
Beziehungsmarketing
15
Relationship marketing
15
Social Web
14
Social web
14
Internet marketing
10
Online-Marketing
10
Marketing management
9
Marketingmanagement
9
brand equity
8
Viral marketing
7
Virales Marketing
7
branding
7
Advertising effects
6
Werbewirkung
6
Product design
5
Produktgestaltung
5
brand management
5
Firmenimage
4
Marketing
4
New product development
4
Produktentwicklung
4
word of mouth
4
Advertising
3
Innovation
3
Luxury goods
3
Luxusgüter
3
Social network
3
Soziales Netzwerk
3
Strategic alliance
3
Strategische Allianz
3
Werbung
3
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Brooks, Gillian
1
Chabuk, Timur
1
Fischer, Marc
1
Herzog, Walter
1
Huang, Ming-Hui
1
Lowe, Michael
1
Morhart, Felicitas M.
1
Nickerson, Dionne
1
Pattabhiramaiah, Adithya
1
Rand, William
1
Reinartz, Werner J.
1
Rust, Roland T.
1
Sorescu, Alina
1
Stephen, Andrew T.
1
Stäbler, Samuel
1
Tomczak, Torsten
1
Wichmann, Julian R. K.
1
Wiegand, Nico
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Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
49
The journal of brand management : an international journal
47
Journal of business research : JBR
32
The journal of product & brand management
24
Employer Branding : Arbeitgeber positionieren und präsentieren
16
SpringerLink / Bücher
15
The journal of business & industrial marketing
15
Journal of strategic marketing
11
Corporate reputation review : an international journal
10
European journal of marketing : EJM
10
Marketing intelligence & planning
10
Journal of retailing and consumer services
9
International studies of management and organization
8
Corporate brand and corporate reputation
7
Corporate communications : an international journal
7
Springer eBook Collection / Business and Economics
7
Journal of business strategy
6
Qualitative market research : an international journal
6
Gabler Edition Wissenschaft
5
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
5
International journal of internet marketing and advertising : IJIMA
5
Journal of business-to-business marketing
5
Journal of marketing management : MM
5
Asia Pacific journal of marketing and logistics
4
Corporate social responsibility and environmental management
4
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
4
International journal of hospitality management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
The IUP journal of brand management : IJBRM
4
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
3
Aufbruch : Ingredient Branding schafft Werte
3
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
3
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
3
Business horizons
3
Contemporary thoughts on corporate branding and corporate identity management
3
Corporate reputation review
3
Economic research
3
Employer branding for competitive advantage : models and implementation strategies
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ECONIS (ZBW)
5
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1
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
2
The impact of corporate social responsibility on brand sales : an accountability perspective
Nickerson, Dionne
;
Lowe, Michael
;
Pattabhiramaiah, Adithya
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 5-28
Persistent link: https://www.econbiz.de/10013258777
Saved in:
3
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
4
When does corporate social irresponsibility become news? : evidence from more than 1,000 brand transgressions across five countries
Stäbler, Samuel
;
Fischer, Marc
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 46-67
Persistent link: https://www.econbiz.de/10012214900
Saved in:
5
Brand-specific leadership : turning employees into brand champions
Morhart, Felicitas M.
;
Herzog, Walter
;
Tomczak, Torsten
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 122-142
Persistent link: https://www.econbiz.de/10003875427
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