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subject:"Supplier relationship management"
~isPartOf:"The journal of business & industrial marketing"
~subject:"B-to-B-Marketing"
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Supplier relationship management
B-to-B-Marketing
Brand management
36
Markenführung
36
Brand image
18
Markenimage
18
Business-to-business marketing
17
Lieferantenmanagement
15
Beziehungsmarketing
12
Relationship marketing
12
Consumer behaviour
11
Konsumentenverhalten
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Brand
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Markenartikel
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Marketing management
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Marketingmanagement
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Brands
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Lieferkette
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Social Web
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Social web
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Supply chain
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Brand equity
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Brand architecture
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Brand loyalty
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Branding
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Customer satisfaction
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Environmental consciousness
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Erfolgsfaktor
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Firm performance
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Industrial branding
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Kundenzufriedenheit
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Markenarchitektur
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Markentreue
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Marketing
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Success factor
3
Umweltbewusstsein
3
Unternehmenserfolg
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Brand awareness
2
Brand orientation
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Business ethics
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English
21
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Dash, Satyabhusan
2
Abratt, Russell
1
Ahlert, Martin
1
Bettis-Outland, Harriette
1
Bourlakis, Michael
1
Brandão, Amélia
1
Brock, Christian
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Cassia, Fabio
1
Chatterjee, Swagato
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Cobelli, Nicola
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Cyr, Dianne J.
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Elsäßer, Marc
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Kalafatis, Stavros P.
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Kamvounias, Patty
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The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
72
SpringerLink / Bücher
15
Journal of business research : JBR
13
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
11
The journal of brand management : an international journal
11
The journal of product & brand management
10
Innovatives Markenmanagement
6
Journal of business-to-business marketing
6
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
5
Journal of strategic marketing
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Gabler Edition Wissenschaft
4
Innovative Markenführung und -implementierung
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of retailing and consumer services
4
Aufbruch : Ingredient Branding schafft Werte
3
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
3
Business-to-business brand management : theory, research and executive case study exercises
3
Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
3
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
3
Marketing intelligence & planning
3
Springer eBook Collection / Business and Economics
3
The marketing review
3
Vertikales Marketing und Markenführung im Zeichen von Category-Management
3
Advances in business marketing and purchasing
2
Australasian marketing journal
2
Benchmarking : an international journal
2
Brand management ; Vol. 4
2
Corporate reputation review : an international journal
2
Dienstleistungsmarken : Forum Dienstleistungsmanagement
2
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
2
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
2
European journal of marketing : EJM
2
International journal of internet marketing and advertising : IJIMA
2
Journal of business market management : jbm
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing theory and practice
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
2
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ECONIS (ZBW)
21
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1
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
2
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
3
The conscientious corporate brand : definition, operationalization and application in a B2B context
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2122-2133
Persistent link: https://www.econbiz.de/10014471887
Saved in:
4
Social media branding in the food industry : comparing B2B and B2C companies' use of sustainability messaging on Twitter
Garner, Benjamin
;
Mady, Ashraf
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2485-2504
Persistent link: https://www.econbiz.de/10014472003
Saved in:
5
Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
Saved in:
6
Can salespeople use social media to enhance brand awareness and sales performance? : the role of manager empowerment and creativity
Kalra, Ashish
;
Itani, Omar S.
;
Rostami, Amin
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1738-1753
Persistent link: https://www.econbiz.de/10014314206
Saved in:
7
Antecedents and consequences of reliance in the context of B2B brand image
Kittur, Prathamesh
;
Chatterjee, Swagato
;
Upadhyay, Amit
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10013539048
Saved in:
8
Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting
Elsäßer, Marc
;
Wirtz, Bernd W.
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 139-153
Persistent link: https://www.econbiz.de/10011609381
Saved in:
9
Branding in B2B : the value of consumer goods brands in industrial markets
Viardot, Eric
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 337-346
Persistent link: https://www.econbiz.de/10011662254
Saved in:
10
The effects of goods-related and service-related B2B brand images on customer loyalty
Cassia, Fabio
;
Cobelli, Nicola
;
Ugolini, Marta
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 722-732
Persistent link: https://www.econbiz.de/10011694208
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