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subject:"Supplier relationship management"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Branding"
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Supplier relationship management
Branding
Brand management
36
Markenführung
36
Brand image
18
Markenimage
18
B-to-B-Marketing
17
Business-to-business marketing
17
Lieferantenmanagement
15
Beziehungsmarketing
12
Relationship marketing
12
Consumer behaviour
11
Konsumentenverhalten
11
Brand
9
Markenartikel
9
Marketing management
8
Marketingmanagement
8
Brands
5
Lieferkette
5
Social Web
5
Social web
5
Supply chain
5
Brand equity
4
Brand architecture
3
Brand loyalty
3
Customer satisfaction
3
Environmental consciousness
3
Erfolgsfaktor
3
Firm performance
3
Industrial branding
3
Kundenzufriedenheit
3
Markenarchitektur
3
Markentreue
3
Marketing
3
Success factor
3
Umweltbewusstsein
3
Unternehmenserfolg
3
Brand awareness
2
Brand orientation
2
Business ethics
2
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17
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English
17
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Dash, Satyabhusan
2
Abratt, Russell
1
Arzubiaga, Unai
1
Brandão, Amélia
1
Cassia, Fabio
1
Chatterjee, Swagato
1
Chen, Junsong
1
Cobelli, Nicola
1
Cyr, Dianne J.
1
Elsäßer, Marc
1
Fernandes, Teresa
1
Garner, Benjamin
1
Ghosh, Deviprasad
1
Gomes, Mariana
1
Hirvonen, Saku
1
Hutchinson, David B.
1
Jalkala, Anne Maarit
1
Jiang, Yanxin
1
Kamvounias, Patty
1
Karjaluoto, Heikki
1
Keränen, Joona
1
Kittur, Prathamesh
1
Kleyn, Nicola
1
Laukkanen, Tommi
1
Mady, Ashraf
1
Mishra, Abhishek
1
Mohamad, Talal Ali
1
Mustomen, Nora
1
Mysen, Tore
1
Salo, Jari
1
Samudro, Andreas
1
Schiavone, Francesco
1
Sethi, Amit Rakesh
1
Shabbir, Rizwan
1
Singh, Jang
1
Susanti, Vonny
1
Sutton-Brady, Catherine
1
Svensson, Göran
1
Taylor, Tom
1
Ugolini, Marta
1
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The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
48
Journal of business research : JBR
47
The journal of brand management : an international journal
24
The journal of product & brand management
23
European journal of marketing : EJM
14
Journal of retailing and consumer services
10
European journal of marketing
9
Qualitative market research : an international journal
9
Business horizons
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of strategic marketing
7
SpringerLink / Bücher
7
The marketing review
7
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
6
Marketing intelligence & planning
6
Marketing letters : a journal of research in marketing
6
AMS review : official publication of the Academy of Marketing Science
5
Journal of business-to-business marketing
5
Journal of fashion marketing and management
5
Sport management review
5
Arts marketing : an international journal ; AM
4
Journal of Islamic marketing
4
Journal of marketing for higher education
4
Journal of the Academy of Marketing Science
4
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
4
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
4
Aufbruch : Ingredient Branding schafft Werte
3
Australasian marketing journal
3
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
3
Business history
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
International journal of contemporary hospitality management
3
International review on public and non-profit marketing
3
Journal of business ethics : JOBE
3
Journal of business strategy
3
Journal of communication management : an international journal
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
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ECONIS (ZBW)
17
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1
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
2
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
3
Antecedents and consequences of reliance in the context of B2B brand image
Kittur, Prathamesh
;
Chatterjee, Swagato
;
Upadhyay, Amit
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10013539048
Saved in:
4
The conscientious corporate brand : definition, operationalization and application in a B2B context
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2122-2133
Persistent link: https://www.econbiz.de/10014471887
Saved in:
5
Social media branding in the food industry : comparing B2B and B2C companies' use of sustainability messaging on Twitter
Garner, Benjamin
;
Mady, Ashraf
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2485-2504
Persistent link: https://www.econbiz.de/10014472003
Saved in:
6
Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
Saved in:
7
Exploring success factors of marketing in private healthcare organizations : evidence from Lebanon
Arzubiaga, Unai
;
Schiavone, Francesco
;
Mohamad, Talal Ali
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
8
,
pp. 1734-1744
Persistent link: https://www.econbiz.de/10013401921
Saved in:
8
Branding in B2B : the value of consumer goods brands in industrial markets
Viardot, Eric
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 337-346
Persistent link: https://www.econbiz.de/10011662254
Saved in:
9
The effects of goods-related and service-related B2B brand images on customer loyalty
Cassia, Fabio
;
Cobelli, Nicola
;
Ugolini, Marta
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 722-732
Persistent link: https://www.econbiz.de/10011694208
Saved in:
10
Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting
Elsäßer, Marc
;
Wirtz, Bernd W.
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 139-153
Persistent link: https://www.econbiz.de/10011609381
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