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subject:"Supplier relationship management"
~isPartOf:"The marketing review"
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Supplier relationship management
Theory
Brand management
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Ryan, Jason
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The marketing review
Industrial marketing management : the international journal for industrial and high-tech firms
46
SpringerLink / Bücher
40
Springer eBook Collection / Business and Economics
20
Gabler Edition Wissenschaft
16
The journal of business & industrial marketing
15
Journal of business research : JBR
13
The journal of brand management : an international journal
13
The journal of product & brand management
13
Gabler Edition Wissenschaft / Innovatives Markenmanagement
11
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
10
Innovatives Markenmanagement
8
Schriften zu Marketing und Management
8
Dienstleistungsmarken : Forum Dienstleistungsmanagement
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
Gabler Research
7
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
6
Journal of retailing and consumer services
6
Journal of strategic marketing
6
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
5
European journal of operational research : EJOR
5
Europäische Hochschulschriften / 5
5
Journal of business-to-business marketing
5
Journal of marketing research : JMR
5
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
5
Research
5
Discussion papers / CEPR
4
Handbook on brand and experience management
4
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing : ZFP ; journal of research and management
4
Marketing intelligence & planning
4
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
4
R&D / INSEAD / INSEAD
4
Schriftenreihe Schwerpunkt Marketing
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Springer eBook Collection
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Vertikales Marketing und Markenführung im Zeichen von Category-Management
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The new method of Exponential Random Graph Modelling to analyse interactions in participatory processes of place branding
Stevens, Vidar
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 29-41
Persistent link: https://www.econbiz.de/10012155684
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2
Environmental sustainability : a hygiene factor when branding a nation?
Garbowksy, Daniela
;
Rahman, Mizan
- In:
The marketing review
13
(
2013
)
3
,
pp. 233-239
Persistent link: https://www.econbiz.de/10010237425
Saved in:
3
The @critical role of corporate brand equity in B2B marketing : an example and analysis
Ryan, Jason
;
Silvanto, Sari
- In:
The marketing review
13
(
2013
)
1
,
pp. 39-50
Persistent link: https://www.econbiz.de/10010247027
Saved in:
4
Significance of corporate brand for business-to-business companies
Aspara, Jaakko
;
Tikkanen, Henrikki
- In:
The marketing review
8
(
2008
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10003674768
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