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subject:"Television advertising"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
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Search: subject_exact:"Werbeeffizienz"
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Television advertising
Advertising effects
85
Werbewirkung
85
Consumer behaviour
38
Konsumentenverhalten
38
Advertising
35
Werbung
34
Brand image
13
Internet marketing
13
Markenimage
13
Online-Marketing
13
USA
12
United States
12
Brand management
8
Fernsehwerbung
8
Markenführung
8
Marketing management
7
Marketingmanagement
7
Sponsoring
7
Sponsorship
7
Emotion
6
Viral marketing
6
Virales Marketing
6
Estimation
5
Product Placement
5
Product placement
5
Schätzung
5
Celebrity endorsement
4
Celebrity-Werbung
4
Cognition
4
Comparison
4
Frauen
4
Jugendliche
4
Kognition
4
Measurement
4
Messung
4
Print advertising
4
Printwerbung
4
Target group
4
Vergleich
4
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2
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Article
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Book / Working Paper
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Arbeitspapier
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Article in journal
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Graue Literatur
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Non-commercial literature
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Working Paper
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English
8
Author
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Romaniuk, Jenni
2
Beal, Virginia
1
Bursztyn, Leonard
1
Cantoni, Davide
1
Chesnes, Matthew
1
Dawes, John G.
1
Grossman, Michael
1
Hartnett, Nicole
1
Jardine, Bryony
1
Jin, Ginger Zhe
1
Larreguy, Horacio A.
1
Marshall, John
1
Martin, Drew
1
Olson, Erik L.
1
Snyder, James M.
1
Tekin, Erdal
1
Thjømøe, Hans Mathias
1
Wada, Roy
1
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European journal of marketing : EJM
Working paper / National Bureau of Economic Research, Inc.
Journal of advertising research
37
Journal of advertising : official publication of the American Academy of Advertising
21
International journal of advertising : the quarterly review of marketing communications
17
Journal of marketing communications
13
Journal of promotion management : JPM
7
International journal of advertising : the review of marketing communications
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of the Academy of Marketing Science
4
Marketing intelligence & planning
4
NBER Working Paper
4
NBER working paper series
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Young consumers : insight and ideas for responsible marketers
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Breaking new ground in theory and practice
3
International journal of sports marketing & sponsorship
3
JMM : the international journal on media management
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of current issues and research in advertising : JCIRA
3
Journal of marketing
3
Journal of marketing research
3
Journal of marketing research : JMR
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Psychology & marketing
3
Quantitative marketing and economics : QME
3
APSA 2009 Toronto Meeting Paper
2
Advertising and violence : concepts and perspectives
2
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
2
Faculty & research / Insead : working paper series
2
International advertising and communication : current insights and empirical findings
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of business research : JBR
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
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ECONIS (ZBW)
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1
Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
-
2016
Persistent link: https://www.econbiz.de/10011542112
Saved in:
2
Leveling the playing field : how campaign advertising can help non-dominant parties
Larreguy, Horacio A.
;
Marshall, John
;
Snyder, James M.
-
2016
Persistent link: https://www.econbiz.de/10011607717
Saved in:
3
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
4
Retaining the primetime television audience
Jardine, Bryony
;
Romaniuk, Jenni
;
Dawes, John G.
;
Beal, …
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1290-1307
Persistent link: https://www.econbiz.de/10011609041
Saved in:
5
A tear in the iron curtain : the impact of Western television on consumption behavior
Bursztyn, Leonard
;
Cantoni, Davide
-
2014
Persistent link: https://www.econbiz.de/10010412851
Saved in:
6
Fast-food restaurant advertising on television and its influence on youth body composition
Grossman, Michael
;
Tekin, Erdal
;
Wada, Roy
-
2012
Persistent link: https://www.econbiz.de/10009697996
Saved in:
7
The relative performance of TV sponsorship versus television spot advertising
Olson, Erik L.
;
Thjømøe, Hans Mathias
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1726-1742
Persistent link: https://www.econbiz.de/10009678025
Saved in:
8
Foreign women in Japanese television advertising : content analyses of a cultural convergence paradigm
Martin, Drew
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 157-176
Persistent link: https://www.econbiz.de/10009514313
Saved in:
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