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subject:"Television advertising"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
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Search: subject_exact:"Werbeeffizienz"
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Television advertising
Advertising effects
80
Werbewirkung
80
Consumer behaviour
42
Konsumentenverhalten
42
Advertising
38
Werbung
36
Internet marketing
22
Online-Marketing
22
Brand image
19
Brand management
19
Markenführung
19
Markenimage
19
Sportmarketing
16
Sports marketing
16
Sport event
9
Sportveranstaltung
9
USA
9
United States
9
Brand
8
Celebrity endorsement
8
Celebrity-Werbung
8
Fernsehwerbung
8
Markenartikel
8
Sponsoring
7
Sponsorship
7
Emotion
6
Professional sports
6
Profisport
6
Psychology of advertising
6
Sport
6
Sports
6
Werbepsychologie
6
Athletes
5
Sportler
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Distribution channel
4
Marketing management
4
Marketingmanagement
4
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English
8
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Guitart, Ivan A.
2
Beasley, Fred
1
Cobbs, Joe
1
González, Jorge
1
Hervet, Guillaume
1
Inoue, Yuhei
1
Jeong, Yongick
1
Joo, Mingyu
1
Lee, Minkyo
1
Levin, Aron
1
Lim, Choong Hoon
1
Manchanda, Puneet
1
Manolis, Chris
1
Park, Sangchul
1
Pedersen, Paul M.
1
Potter, Robert F.
1
Stremersch, Stefan
1
Tran, Hai
1
Wilbur, Kenneth C.
1
Zhu, Yi
1
Ōnishi, Hiroshi
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of advertising research
37
Journal of advertising : official publication of the American Academy of Advertising
21
International journal of advertising : the quarterly review of marketing communications
17
Journal of marketing communications
13
Journal of promotion management : JPM
7
International journal of advertising : the review of marketing communications
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
European journal of marketing : EJM
4
Journal of the Academy of Marketing Science
4
Marketing intelligence & planning
4
NBER Working Paper
4
NBER working paper series
4
Working paper / National Bureau of Economic Research, Inc.
4
Young consumers : insight and ideas for responsible marketers
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Breaking new ground in theory and practice
3
International journal of sports marketing & sponsorship
3
JMM : the international journal on media management
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of current issues and research in advertising : JCIRA
3
Journal of marketing
3
Journal of marketing research
3
Journal of marketing research : JMR
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Psychology & marketing
3
Quantitative marketing and economics : QME
3
APSA 2009 Toronto Meeting Paper
2
Advertising and violence : concepts and perspectives
2
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
2
Faculty & research / Insead : working paper series
2
International advertising and communication : current insights and empirical findings
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of business research : JBR
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
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ECONIS (ZBW)
8
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1
The effectiveness of advertising embedded in televised sport programming : how team performance influences attitude formation
Lee, Minkyo
;
Potter, Robert F.
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10012000628
Saved in:
2
The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
Saved in:
3
Advertising non-premium products as if they were premium : the impact of advertising up on advertising elasticity and brand equity
Guitart, Ivan A.
;
González, Jorge
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 471-489
Persistent link: https://www.econbiz.de/10011943264
Saved in:
4
The impact of contextual television ads on online conversions : an application in the insurance industry
Guitart, Ivan A.
;
Hervet, Guillaume
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 480-498
Persistent link: https://www.econbiz.de/10011734905
Saved in:
5
Effects of TV advertising on keyword search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Zhu, Yi
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10011596857
Saved in:
6
Detecting pod position effects in the context of multi-segment sport programs : implications from four Super Bowl broadcasts
Jeong, Yongick
;
Tran, Hai
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10010355399
Saved in:
7
Ad nauseam? : sports fans' acceptance of commercial messages during televised sporting events
Levin, Aron
;
Cobbs, Joe
;
Beasley, Fred
;
Manolis, Chris
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
4
,
pp. 193-202
Persistent link: https://www.econbiz.de/10010257031
Saved in:
8
Marketing activity, blogging and sales
Ōnishi, Hiroshi
;
Manchanda, Puneet
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 221-234
Persistent link: https://www.econbiz.de/10009613723
Saved in:
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