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subject:"Television advertising"
~isPartOf:"Journal of advertising research"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
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Search: subject_exact:"Werbeeffizienz"
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Television advertising
Advertising effects
294
Werbewirkung
294
Advertising
102
Werbung
102
USA
73
United States
73
Consumer behaviour
67
Konsumentenverhalten
67
Internet marketing
59
Online-Marketing
59
Fernsehwerbung
41
Brand management
28
Markenführung
28
Brand image
24
Markenimage
24
Emotion
23
Target group
20
Zielgruppe
20
Psychology of advertising
19
Werbepsychologie
19
Sportmarketing
18
Sports marketing
18
Social Web
17
Social web
17
Advertising planning
16
Werbeplanung
16
Marketing management
14
Marketingmanagement
14
Measurement
12
Messung
12
Sport event
12
Sportveranstaltung
12
Celebrity endorsement
11
Celebrity-Werbung
11
Viral marketing
11
Virales Marketing
11
Media usage
10
Mediennutzung
10
Sponsoring
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English
41
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Bellman, Steven
3
Hu, Ye
2
Jeong, Yongick
2
Kennedy, Rachel
2
Kent, Robert J.
2
Krieger, Abba M.
2
Larguinat, Laurent
2
Levine, Brian
2
Lodish, Leonard M.
2
Varan, Duane
2
Aggarwal, Ritesh
1
Amarantini, David
1
Beal, Virginia
1
Beasley, Fred
1
Boyle, Brett
1
Brechman, Jean
1
Bruwer, Johan
1
Burton, Jennifer L.
1
Cannon, Hugh M.
1
Cauberghe, Verolien
1
Childs, Nancy M.
1
Cobbs, Joe
1
Cohen, Justin
1
Collins, Martin
1
Cunningham, Isabella
1
Davtyan, Davit
1
Dennis, Donald Miller
1
Dix, Stephen Richard
1
Donato, Paul
1
Dorai-Raj, Sundar
1
Droulers, Olivier
1
Du Plessis, Erik
1
Ewing, Michael
1
Faulkner, Margaret
1
Finn, Seth
1
Fulgoni, Gian M.
1
Gray, David Michael
1
Harvey, Bill
1
Hayati, Babak
1
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1
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Journal of advertising research
Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of advertising : official publication of the American Academy of Advertising
21
International journal of advertising : the quarterly review of marketing communications
17
Journal of marketing communications
13
Journal of promotion management : JPM
7
International journal of advertising : the review of marketing communications
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
European journal of marketing : EJM
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of the Academy of Marketing Science
4
Marketing intelligence & planning
4
NBER Working Paper
4
NBER working paper series
4
Working paper / National Bureau of Economic Research, Inc.
4
Young consumers : insight and ideas for responsible marketers
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Breaking new ground in theory and practice
3
International journal of sports marketing & sponsorship
3
JMM : the international journal on media management
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of current issues and research in advertising : JCIRA
3
Journal of marketing
3
Journal of marketing research
3
Journal of marketing research : JMR
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Psychology & marketing
3
Quantitative marketing and economics : QME
3
APSA 2009 Toronto Meeting Paper
2
Advertising and violence : concepts and perspectives
2
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
2
Faculty & research / Insead : working paper series
2
International advertising and communication : current insights and empirical findings
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of business research : JBR
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
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1
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
2
Six-second advertisements on television : best practices for capturing visual attention
Wolf, Henry G., VII
;
Donato, Paul
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 196-207
Persistent link: https://www.econbiz.de/10012109426
Saved in:
3
The effectiveness of advertising embedded in televised sport programming : how team performance influences attitude formation
Lee, Minkyo
;
Potter, Robert F.
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10012000628
Saved in:
4
The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
Saved in:
5
Measuring television in the programmatic age : why television measurement methods are shifting toward digital
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 10-14
Persistent link: https://www.econbiz.de/10011707575
Saved in:
6
Predictors of commercial zapping during live prime-time television : an observation-based study identifies factors that drive TV channel switching
Dix, Stephen Richard
;
Phau, Ian
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011707582
Saved in:
7
How reliable are "state-of-the-art" facial EMG processing methods? : guidelines for improving the assessment of emotional valence in advertising research
Lajante, Mathieu M. P.
;
Droulers, Olivier
;
Amarantini, David
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 28-37
Persistent link: https://www.econbiz.de/10011707596
Saved in:
8
What makes a television commercial sell? : using biometrics to identify successful ads : demonstrating neuromeasures' potential on 100 mars brand ads with single-source data
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10011707618
Saved in:
9
Hedonic contamination of entertainment : how exposure to advertising in movies and television taints subsequent entertainment experiences
Russell, Cristel Antonia
;
Russell, Dale W.
;
Morales, …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10011707660
Saved in:
10
Decoding neural responses to emotion in television commercials : an integrative study of self-reporting and fMRI measures
Shen, Feng
;
Morris, Jon D.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10011518152
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