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subject:"Television advertising"
~isPartOf:"Journal of current issues and research in advertising"
~subject:"Werbewirkung"
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Television advertising
Werbewirkung
Consumer behaviour
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Product Placement
3
Product placement
3
Advertising effects
2
Advertising
1
Brand management
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Davtyan, Davit
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Evans, Nathaniel J.
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Sun, Shuoya
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Journal of current issues and research in advertising
International journal of advertising : the quarterly review of marketing communications
25
Journal of promotion management : JPM
17
Journal of advertising : official publication of the American Academy of Advertising
16
International journal of advertising : the review of marketing communications
11
Journal of business research : JBR
10
Journal of advertising research
9
Journal of marketing communications
7
Journal of promotion management : innovations in planning and applied research
6
European journal of marketing : EJM
5
The journal of product & brand management
4
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Journal of current issues and research in advertising : JCIRA
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Psychology & marketing
3
Research
3
The journal of brand management : an international journal
3
The marketing review
3
Advertising in new formats and media : current research and implications for marketers
2
Breaking new ground in theory and practice
2
Business horizons
2
Cutting edge international research
2
Engaging consumers through branded entertainment and convergent media
2
Gabler Edition Wissenschaft
2
Innovatives Markenmanagement
2
International journal of arts management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Indian business research
2
Journal of business ethics : JOBE
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of electronic commerce research : JECR
2
Journal of media business studies
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Medienmanagement und E-Business
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
Tourism management : research, policies, practice
2
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Effects of disclosure, placement type, and ad-context congruence on brand and advertising recognition : an exploration of care model processing
Sun, Shuoya
;
Evans, Nathaniel J.
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 219-235
Persistent link: https://www.econbiz.de/10013358825
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2
Thematic congruency in the context of brand placements : tests of memory and attitude measures
Davtyan, Davit
;
Tashchian, Armen
- In:
Journal of current issues and research in advertising
43
(
2022
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10013358835
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