Effects of disclosure, placement type, and ad-context congruence on brand and advertising recognition : an exploration of care model processing
Year of publication: |
2022
|
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Authors: | Sun, Shuoya ; Evans, Nathaniel J. |
Published in: |
Journal of current issues and research in advertising. - Abingdon, Oxon : Routledge, Taylor & Francis Group, ISSN 2164-7313, ZDB-ID 2070081-7. - Vol. 43.2022, 2, p. 219-235
|
Subject: | Werbewirkung | Advertising effects | Werbung | Advertising | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Product Placement | Product placement |
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