//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Television advertising"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Video game"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand placement"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Television advertising
Video game
Product Placement
29
Product placement
29
Advertising effects
16
Werbewirkung
16
Consumer behaviour
15
Konsumentenverhalten
15
Brand management
14
Markenführung
14
product placement
14
Brand
7
Markenartikel
7
Film industry
6
Filmwirtschaft
6
Advertising
5
Werbung
5
Brand image
4
Markenimage
4
Marketing management
4
Marketingmanagement
4
Music
4
Music industry
4
Musik
4
Musikwirtschaft
4
content analysis
4
Computerspiel
3
Internet marketing
3
Online-Marketing
3
USA
3
United States
3
brand placement
3
China
2
Fernsehprogramm
2
Film
2
Kino
2
Movie theatre
2
Performance measurement
2
Performance-Messung
2
Regulation
2
Regulierung
2
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Ahern, Lee
1
Bellur, Saraswathi
1
Dardis, Frank E.
1
De los Santos, Gilberto
1
Eastin, Matthew S.
1
Fraustino, Julia
1
Hong, Soonkwan
1
Kim, Eunice
1
Kim, Min Soo
1
McClung, Steven
1
Schmierbach, Mike
1
Wang, Yong Jian
1
more ...
less ...
Published in...
All
Journal of promotion management : JPM
International journal of advertising : the quarterly review of marketing communications
12
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of advertising research
4
Digital advertising : theory and research
3
Advertising in new formats and media : current research and implications for marketers
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Engaging consumers through branded entertainment and convergent media
2
European journal of marketing : EJM
2
Innovatives Markenmanagement
2
International journal of internet marketing and advertising : IJIMA
2
Journal of Indian business research
2
Journal of business research : JBR
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Tourism management : research, policies, practice
2
Breaking new ground in theory and practice
1
CORE discussion paper : DP
1
Der Markt : international journal of marketing
1
Discussion papers / UCL, Département des Sciences Economiques
1
E-business and telecommunications : 4th international conference ; revised selected papers
1
Enhancing knowledge development in marketing ; Vol. 21
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of targeting, measurement and analysis for marketing
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Management research review
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
1
Psychology & marketing
1
Research
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
Saved in:
2
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
3
Acceptability and ethics of product placement in sport video games
Kim, Min Soo
;
McClung, Steven
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 411-427
Persistent link: https://www.econbiz.de/10008825728
Saved in:
4
The effective product placement : finding appropriate methods and contexts for higher brand salience
Hong, Soonkwan
;
Wang, Yong Jian
;
De los Santos, Gilberto
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 103-120
Persistent link: https://www.econbiz.de/10003810665
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->