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subject:"Television advertising"
~person:"Reijmersdal, Eva A. van"
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Search: subject_exact:"Brand placement"
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Television advertising
Product Placement
13
Product placement
13
Advertising effects
8
Werbewirkung
8
Consumer behaviour
5
Konsumentenverhalten
5
Fernsehwerbung
4
Netherlands
3
Niederlande
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Advertising
2
Bibliometrics
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Bibliometrie
2
Fernsehprogramm
2
Television programme
2
Visual perception
2
Visuelle Wahrnehmung
2
Werbung
2
Advertising regulation
1
Auskunftspflicht
1
Brand familiarity
1
Brand placement
1
Children
1
Corporate disclosure
1
Disclosure
1
Disclosure regulation
1
Early adolescents
1
Eye tracking
1
Hörfunkprogramm
1
Hörfunkwerbung
1
Internet marketing
1
Jugendliche
1
Kinder
1
Media policy
1
Medienpolitik
1
Native advertising
1
Online-Marketing
1
Perception
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Psychology of advertising
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Public relations
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Reijmersdal, Eva A. van
Pelsmacker, Patrick de
4
Boerman, Sophie C.
3
Dens, Nathalie
3
Gabszewicz, Jean Jaskold
3
Laussel, Didier
3
Neijens, Peter C.
3
Sonnac, Nathalie
3
Cunningham, Isabella
2
Davtyan, Davit
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Lehu, Jean-Marc
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Verhellen, Yann
2
Aleksandrovs, Leonids
1
Auty, Susan
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1
Blind, Sofia
1
Buijzen, Moniek
1
Cain, Rita M.
1
Cauberghe, Verolien
1
Charry, Karine M.
1
Corkindale, David
1
De los Santos, Gilberto
1
Eelen, Jiska
1
Enke, Margit
1
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Jin, ChangHyun
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International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
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1
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
2
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
3
Appreciation and effects of sponsorship disclosure
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 273-284)
.
2013
Persistent link: https://www.econbiz.de/10009773957
Saved in:
4
Today's practice of brand placement and the industry behind it
Smit, Edith
;
Reijmersdal, Eva A. van
;
Neijens, Peter
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 761-782
Persistent link: https://www.econbiz.de/10003916056
Saved in:
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