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subject:"Television advertising"
~person:"Varan, Duane"
~subject:"Experiment"
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Search: subject_exact:"Werbeeffizienz"
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Television advertising
Experiment
Advertising effects
15
Werbewirkung
15
Fernsehwerbung
9
Advertising
6
Internet marketing
6
Online-Marketing
6
Consumer behaviour
5
Konsumentenverhalten
5
Werbung
5
Biometrics
2
Biometrie
2
Brand management
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2
Markenführung
2
Media usage
2
Mediennutzung
2
Perception
2
Television
2
USA
2
United States
2
Wahrnehmung
2
Cause-related advertising
1
Computerspiel
1
Digitale Dienste
1
Dynamic human-centric communication systems theory
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Effectiveness
1
Emotion
1
Empirical method
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Empirische Methode
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Erfolgsfaktor
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Eye-tracking
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Fernsehprogramm
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Interactive media
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Interaktive Medien
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Varan, Duane
Bellman, Steven
12
Pelsmacker, Patrick de
12
Wilbur, Kenneth C.
12
Dens, Nathalie
8
Lewis, Randall A.
7
Sahni, Navdeep S.
7
Bakir, Aysen
6
Cantoni, Davide
6
Cauberghe, Verolien
6
Chesnes, Matthew
6
Gierl, Heribert
6
Jeong, Yongick
6
Jin, Ginger Zhe
6
Romaniuk, Jenni
6
Bursztyn, Leonardo
5
Galasso, Vincenzo
5
Grossman, Michael
5
Guitart, Ivan A.
5
Kent, Robert J.
5
Liaukonyte, Jura
5
Nannicini, Tommaso
5
Tekin, Erdal
5
Verhellen, Yann
5
Wada, Roy
5
Beal, Virginia
4
Brickau, Ralf A.
4
Brunner, Christian Boris
4
Chan, Kara
4
Fringes, Achim
4
Hartnett, Nicole
4
Huber, Frank
4
Hudders, Liselot
4
Joo, Mingyu
4
Kaiser, Harry M.
4
Kennedy, Rachel
4
Marshall, John
4
Neijens, Peter C.
4
Phau, Ian
4
Reijmersdal, Eva A. van
4
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Journal of marketing communications
4
Journal of advertising research
2
European journal of marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
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ECONIS (ZBW)
9
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1
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
3
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
4
The effects of social TV on television advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
5
What makes a television commercial sell? : using biometrics to identify successful ads : demonstrating neuromeasures' potential on 100 mars brand ads with single-source data
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10011707618
Saved in:
6
Cultural differences affect interactive television advertising
Zorn, Steffen F.
;
Bellman, Steven
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10011536031
Saved in:
7
Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven
;
Wooley, Brooke
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
Saved in:
8
Limited-interruption advertising in digital-video content
Brechman, Jean
;
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 289-298
Persistent link: https://www.econbiz.de/10011595681
Saved in:
9
How coviewing reduces the effectiveness of TV advertising
Bellman, Steven
;
Rossiter, John R.
;
Schweda, Anika
; …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009673789
Saved in:
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