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subject:"Television advertising"
~subject:"Consumer behaviour"
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Search: subject_exact:"Brand placement"
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Television advertising
Consumer behaviour
Product Placement
413
Product placement
413
Werbewirkung
236
Advertising effects
235
Konsumentenverhalten
160
Brand management
109
Markenführung
109
Brand image
69
Markenimage
69
Werbung
56
Advertising
52
Computerspiel
51
Video game
51
Film industry
46
Filmwirtschaft
46
product placement
46
Brand
44
Markenartikel
44
Marketing management
44
Marketingmanagement
44
USA
42
United States
42
Fernsehprogramm
40
Fernsehwerbung
40
Television programme
40
Online-Marketing
37
Internet marketing
36
Deutschland
32
Germany
30
Brand placement
23
Film
23
Children
22
Kinder
22
brand placement
20
Target group
19
Zielgruppe
19
Music
18
Musik
18
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English
184
German
6
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Pelsmacker, Patrick de
13
Dens, Nathalie
12
Matthes, Jörg
6
Naderer, Brigitte
6
Reijmersdal, Eva A. van
6
Verhellen, Yann
5
Avramova, Yana R.
4
Balasubramanian, Siva Kumar
4
Boerman, Sophie C.
4
Chan, Fong Yee
4
Davtyan, Davit
4
De Gregorio, Federico
4
Sung, Yongjun
4
Gabszewicz, Jean Jaskold
3
Hudders, Liselot
3
Laussel, Didier
3
Lehu, Jean-Marc
3
Lowe, Ben
3
Natarajan, Thamaraiselvan
3
Neijens, Peter C.
3
Petrovici, Dan
3
Schramm, Holger
3
Sonnac, Nathalie
3
Stephen, Gladys
3
Tessitore, Tina
3
Vashisht, Devika
3
Arasu Balasubramaniam, Senthil
2
Callison, Coy
2
Cauberghe, Veroline
2
Chan, Fanny Fong Yee
2
Coker, Kesha K.
2
Corkindale, David
2
Cunningham, Isabella
2
Gillespie, Brian
2
Gistri, Giacomo
2
Gu, Jane Z.
2
Jublee, Daniel Inbaraj
2
Knoll, Johannes
2
Kuhn, Kerri-Ann L.
2
Muehling, Darrel D.
2
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International journal of advertising : the quarterly review of marketing communications
21
Journal of promotion management : JPM
16
International journal of advertising : the review of marketing communications
9
Journal of business research : JBR
9
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of marketing communications
6
European journal of marketing : EJM
4
Journal of advertising research
4
Journal of consumer behaviour : an international research review
4
Journal of promotion management : innovations in planning and applied research
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
The journal of brand management : an international journal
4
The journal of product & brand management
4
Journal of current issues and research in advertising
3
Psychology & marketing
3
Tourism management : research, policies, practice
3
Business horizons
2
International journal of internet marketing and advertising : IJIMA
2
Journal of current issues and research in advertising : JCIRA
2
Journal of electronic commerce research : JECR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international consumer marketing
2
Journal of media business studies
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Australasian marketing journal
1
CORE discussion paper : DP
1
Cogent business & management
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Discussion papers / UCL, Département des Sciences Economiques
1
E-business and telecommunications : 4th international conference ; revised selected papers
1
Engaging consumers through branded entertainment and convergent media
1
Enhancing knowledge development in marketing ; Vol. 21
1
Health marketing quarterly
1
International journal of arts management
1
International journal of e-business research : IJEBR ; an official publication of the Information Resources Management Association
1
International journal of emerging markets
1
International journal of management & transformation : ... annual edition
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ECONIS (ZBW)
189
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31
The Effect of Product Placement on Shopping Behavior at the Point of Purchase : Evidence From Randomized Experiment Using Video Tracking in a Physical Bookstore
Ferreira, Pedro
-
2018
Physical retailers are increasingly trying to understand in-store shopping behavior in order to increase sales. However, measuring and analyzing shopper behavior at the point of purchase in physical retailing remains challenging. In this paper, we implement an in-vivo randomized field experiment...
Persistent link: https://www.econbiz.de/10012907594
Saved in:
32
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
33
Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games
Yim, Mark Yi-Cheon
;
Abdourazakou, Yann
;
Sauer, Paul L.
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 958-983
Persistent link: https://www.econbiz.de/10012492621
Saved in:
34
Investigating the influence of audiences' movie-viewing motives on attitude towards brand placement in movies
Stephen, Gladys
;
Jublee, Daniel Inbaraj
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 487-510
Persistent link: https://www.econbiz.de/10012622602
Saved in:
35
The effectiveness of brand placements : a meta-analytic synthesis
Babin, Barry J.
;
Herrmann, Jean-Luc
;
Kacha, Mathieu
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 1017-1033
Persistent link: https://www.econbiz.de/10013191819
Saved in:
36
Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
37
Long-term effects of brand placement disclosure on persuasion knowledge and brand responses
Boerman, Sophie C.
;
Tessitore, Tina
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 26-48
Persistent link: https://www.econbiz.de/10012498499
Saved in:
38
It is just a spoof : spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
Naderer, Brigitte
;
Matthes, Jörg
;
Bintinger, Simone
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10012498504
Saved in:
39
Music and its multitude of meanings : exploring what makes brand placements in music videos authentic
Burkhalter, Janée N.
;
Curasi, Carolyn Folkman
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 140-160
Persistent link: https://www.econbiz.de/10011724563
Saved in:
40
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
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