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subject:"Territorial competition"
~isPartOf:"Journal of marketing management : MM"
~subject:"Markenführung"
~subject:"Standortmarketing"
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Territorial competition
Markenführung
Standortmarketing
Place marketing
12
Brand management
8
City marketing
3
Stadtmarketing
3
place branding
3
place marketing
3
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2
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Stachow, Grazyna
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1
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1
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Journal of marketing management : MM
Journal of business research : JBR
17
Branded spaces : experience enactments and entanglements
13
Handbook on place branding and marketing
13
Tourism management : research, policies, practice
10
The journal of product & brand management
8
Marketing theory
7
SpringerLink / Bücher
7
StadtLandMarke : strategische Markenführung als Erfolgsfaktor im Location-Branding
7
Städte und Regionen im Standortwettbewerb : neue Tendenzen, Auswirkungen und Folgerungen für die Politik
7
The marketing review
7
International review on public and non-profit marketing
6
Journal of travel and tourism marketing
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Strategic place branding methodologies and theory for tourist attraction
6
Urban events, place branding and promotion : place event marketing
6
Springer eBook Collection
5
The journal of brand management : an international journal
5
Beiträge von AbsolventInnen des MCI Tourismus zu Entrepreneurship, Marketing und Destinationsmanagement
4
Europäische Hochschulschriften / 5
4
Qualitative market research : an international journal
4
Standortwettbewerb und Tourismus : regionale Erfolgsstrategien
4
Advances in hospitality, tourism, and the services industry (AHTSI) book series
3
Bausteine der Regionalentwicklung
3
Brand research : [an outcome of the second International Conference on Brand Management]
3
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
Forschungs- und Sitzungsberichte der ARL
3
International journal of leisure and tourism marketing : IJLTM
3
International journal of wine business research : IJWBR
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Kieler Diskussionsbeiträge
3
Kongresse, Tagungen und Events : Potenziale, Strategien und Trends der Veranstaltungswirtschaft
3
Lebensqualität und Standortattraktivität : Kultur, Mobilität und regionale Marken als Erfolgfaktoren
3
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
3
Public management review
3
Schriften zur öffentlichen Verwaltung und öffentlichen Wirtschaft
3
Wirtschaftspolitik und Wirtschaftsförderung auf kommunaler Ebene : theoretische Analysen und praktische Beispiele
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Africa journal of management
2
Annals of tourism research : ATR ; a social sciences journal
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ECONIS (ZBW)
12
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1
Business tourists' perceptions of nation brands and capital city brands : a comparison between Dublin/Republic of Ireland, and Cardiff/Wales
Skinner, Heather
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 817-834
Persistent link: https://www.econbiz.de/10011746429
Saved in:
2
Putting sense of place at the centre of place branddevelopment
Lecompte, Agnès François
;
Trelohan, Magali
;
Gentric, …
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 400-420
Persistent link: https://www.econbiz.de/10011709134
Saved in:
3
The ambiguity of place branding consultancy : working with stakeholders in Rio de Janeiro
Sztejnberg, Raquel Goulart
;
Giovanardi, Massimo
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 421-445
Persistent link: https://www.econbiz.de/10011709135
Saved in:
4
Back to basics in the marketing of place : the impact of litter upon place attitudes
Parker, Cathy
;
Roper, Stuart
;
Medway, Dominic
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1090-1112
Persistent link: https://www.econbiz.de/10011405209
Saved in:
5
A practitioner-led strategic place brand-management model
Hanna, Sonya
;
Rowley, Jennifer
- In:
Journal of marketing management : MM
29
(
2013
)
15/16
,
pp. 1782-1815
Persistent link: https://www.econbiz.de/10010235013
Saved in:
6
Conceptualising town centre image and the consumer experience
Hart, Cathy
;
Stachow, Grazyna
;
Cadogan, John W.
- In:
Journal of marketing management : MM
29
(
2013
)
15/16
,
pp. 1753-1781
Persistent link: https://www.econbiz.de/10010235016
Saved in:
7
Brand orientation and the voices from within
Baxter, Jessica
;
Kerr, Greg
;
Clarke, Rodney J.
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1079-1098
Persistent link: https://www.econbiz.de/10010194407
Saved in:
8
A brand so bad it's good : the paradoxical place marketing of Belfast
Brown, Stephen
;
McDonagh, Pierre
;
Shultz, Clifford J.
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1251-1276
Persistent link: https://www.econbiz.de/10010209646
Saved in:
9
Urban place marketing and retail agglomeration customers
Teller, Christoph
;
Elms, Jonathan R.
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 546-567
Persistent link: https://www.econbiz.de/10009558876
Saved in:
10
Towards a strategic place brand-management model
Hanna, Sonya
;
Rowley, Jennifer
- In:
Journal of marketing management : MM
27
(
2011
)
5/6
,
pp. 458-476
Persistent link: https://www.econbiz.de/10009159931
Saved in:
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