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subject:"Theorie"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"B-to-B-Marketing"
~subject:"E-commerce"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Industrial marketing management : the international journal for industrial and high-tech firms
60
The journal of business & industrial marketing
20
Journal of business research : JBR
19
The journal of personal selling & sales management : JPSSM
14
Journal of personal selling & sales management
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European journal of operational research : EJOR
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SpringerLink / Bücher
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International journal of industrial organization
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Journal of the Academy of Marketing Science
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Springer eBook Collection / Business and Economics
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Harvard business review : HBR
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International economic review
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International journal of production economics
4
The Rand journal of economics
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Business horizons
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European journal of marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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NBER working paper series
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Omega : the international journal of management science
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essentials
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Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
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1
How business-to-business salespeople deal with buying center dissenters
Johnson, Jeff S.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 590-608
Persistent link: https://www.econbiz.de/10014383230
Saved in:
2
A measurement model of the dimensions and types of informal organizational control : an empirical test in a B2B sales context
Malek, Stacey L.
;
Sarin, Shikhar
;
Jaworski, Bernard J.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 415-442
Persistent link: https://www.econbiz.de/10013271759
Saved in:
3
The role of salespeople in industrial servitization : how to manage diminishing profit returns from salespeople’s increasing industrial service shares
Krämer, Martin
;
Desernot, Christina
;
Alavi, Sascha
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1235-1252
Persistent link: https://www.econbiz.de/10013471088
Saved in:
4
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
Saved in:
5
Disentangling the effect of services on B2B firm value : trade-offs of sales, profits, and earnings volatility
Nezami, Mehdi
;
Worm, Stefan
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011882547
Saved in:
6
Probalistic selling vs. markdown selling : price discrimination and management of demand uncertainty in retailing
Rice, Dan Hamilton
;
Fay, Scott A.
;
Cie, Jinhong
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 147-155
Persistent link: https://www.econbiz.de/10010400712
Saved in:
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