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subject:"Theorie"
~isPartOf:"Journal of advertising research"
~subject:"Social Web"
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Search: subject_exact:"Werbewirkung"
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Theorie
Social Web
Advertising effects
263
Werbewirkung
263
Advertising
89
Werbung
89
USA
67
United States
67
Internet marketing
54
Online-Marketing
54
Consumer behaviour
51
Konsumentenverhalten
51
Fernsehwerbung
36
Television advertising
36
Emotion
20
Brand management
19
Markenführung
19
Target group
19
Zielgruppe
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Psychology of advertising
17
Werbepsychologie
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Advertising planning
16
Brand image
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Markenimage
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Werbeplanung
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Social web
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Lipsman, Andrew
2
Nelson-Field, Karen
2
Riebe, Erica
2
Sharp, Byron
2
Berger, Paul D.
1
Berthon, Pierre R.
1
Brettel, Malte
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Broadbridge, Victoria
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Journal of advertising research
International journal of advertising : the review of marketing communications
36
International journal of internet marketing and advertising : IJIMA
26
Journal of business research : JBR
23
Journal of promotion management : innovations in planning and applied research
23
Journal of marketing communications
22
Journal of retailing and consumer services
17
Gabler Edition Wissenschaft
16
Marketing : ZFP ; journal of research and management
15
SpringerLink / Bücher
15
International journal of advertising : the quarterly review of marketing communications
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
International journal of electronic commerce : IJEC
11
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Psychology & marketing
9
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
8
Journal of current issues and research in advertising
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Springer eBook Collection / Business and Economics
8
Berichte aus der Betriebswirtschaft
7
Cogent business & management
7
Europäische Hochschulschriften / 5
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Journal of electronic commerce research : JECR
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
6
Marketing intelligence & planning
6
The journal of applied business research
5
Discussion papers / CEPR
4
Gabler Edition Wissenschaft / Marken- und Produktmanagement
4
Information systems research : ISR
4
Journal of internet commerce
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
The journal of product & brand management
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
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ECONIS (ZBW)
18
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1
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
2
What drives advertising success on Facebook? : an advertising-effectiveness model ; measuring the effects on sales of "Likes" and other social-network stimuli
Brettel, Malte
;
Reich, Jens-Christian
;
Gavilanes Laso, …
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 162-175
Persistent link: https://www.econbiz.de/10011296209
Saved in:
3
Digital game changers : how social media will help usher in the era of mobile and multi-platform campaign-effectiveness measurement
Fulgoni, Gian
;
Lipsman, Andrew
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 11-16
Persistent link: https://www.econbiz.de/10010354601
Saved in:
4
Agency-generated research of consumer-generated content : the risks, best practices, and ethics
Dickinson-Delaporte, Sonia
;
Kerr, Gayle
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 469-478
Persistent link: https://www.econbiz.de/10010481162
Saved in:
5
Concave or S-shaped sales response to advertising : does it really matter? ; a mathematical model modifies conventional wisdom about ad budgeting
Berger, Paul D.
;
Weinberg, Bruce D.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 388-392
Persistent link: https://www.econbiz.de/10010481195
Saved in:
6
When do advertising parodies hurt? : the power of humor and credibility in viral spoof advertisements
Sabri, Ouidade
;
Michel, Géraldine
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 233-247
Persistent link: https://www.econbiz.de/10010383777
Saved in:
7
More mutter about clutter : extending empirical generalizations to Facebook
Nelson-Field, Karen
;
Riebe, Erica
;
Sharp, Byron
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 186-191
Persistent link: https://www.econbiz.de/10009778465
Saved in:
8
The power of "like" : how brands reach (and influence) fans through social-media marketing
Lipsman, Andrew
;
Mud, Graham
;
Rich, Mike
;
Bruich, Sean
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 40-52
Persistent link: https://www.econbiz.de/10009548177
Saved in:
9
What's not to "like"? : can a Facebook fan base give a brand the advertising reach it needs?
Nelson-Field, Karen
;
Riebe, Erica
;
Sharp, Byron
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 262-269
Persistent link: https://www.econbiz.de/10009618389
Saved in:
10
Online persuasion : how the written word drives WOM ; evidence from consumer-generated product reviews
Li, Jin
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 239-257
Persistent link: https://www.econbiz.de/10009127054
Saved in:
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