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subject:"Theorie"
~isPartOf:"Journal of current issues and research in advertising"
~subject:"Social Web"
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Advertising effects
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23
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22
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22
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12
Online-Marketing
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Chen, Jie
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Journal of current issues and research in advertising
International journal of advertising : the review of marketing communications
36
International journal of internet marketing and advertising : IJIMA
26
Journal of business research : JBR
23
Journal of promotion management : innovations in planning and applied research
23
Journal of marketing communications
22
Journal of advertising research
18
Journal of retailing and consumer services
17
Gabler Edition Wissenschaft
16
Marketing : ZFP ; journal of research and management
15
SpringerLink / Bücher
15
International journal of advertising : the quarterly review of marketing communications
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
International journal of electronic commerce : IJEC
11
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Psychology & marketing
9
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Springer eBook Collection / Business and Economics
8
Berichte aus der Betriebswirtschaft
7
Cogent business & management
7
Europäische Hochschulschriften / 5
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Journal of electronic commerce research : JECR
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
6
Marketing intelligence & planning
6
The journal of applied business research
5
Discussion papers / CEPR
4
Gabler Edition Wissenschaft / Marken- und Produktmanagement
4
Information systems research : ISR
4
Journal of internet commerce
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
The journal of product & brand management
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
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ECONIS (ZBW)
8
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1
How an online gaming community advertises brands to members : the roles of relational bonds and trust transfer
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 274-294
Persistent link: https://www.econbiz.de/10014454750
Saved in:
2
Toward better digital advertising : the role of the anthropomorphic virtual agent
Ben Saad, Sihem
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 295-331
Persistent link: https://www.econbiz.de/10014454751
Saved in:
3
Influencer marketing on social media : how different social media platforms afford influencer-follower relation and drive advertising effectiveness
Lou, Chen
;
Taylor, Charles Robert
;
Zhou, Xuan
- In:
Journal of current issues and research in advertising
44
(
2023
)
1
,
pp. 60-87
Persistent link: https://www.econbiz.de/10014234467
Saved in:
4
Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge
Ham, Chang-Dae
;
Ryu, Sann
;
Lee, Joonghwa
;
Chaung, Un-Chae
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10012821766
Saved in:
5
Green advertising on social media : brand authenticity mediates the effect of different appeals on purchase intent and digital engagement
Pittman, Matthew
;
Oeldorf-Hirsch, Anne
;
Brannan, Ashley
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 106-121
Persistent link: https://www.econbiz.de/10012821768
Saved in:
6
Changing attitudes on social media : effects of fear and information in green advertising on non-green consumers
Pittman, Matthew
;
Read, Glenna L.
;
Chen, Jie
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 175-196
Persistent link: https://www.econbiz.de/10012582520
Saved in:
7
Role of skepticism and message elaboration in determining consumers' response to cause-related marketing claims on Facebook brand pages
Bae, Mikyeung
- In:
Journal of current issues and research in advertising
41
(
2020
)
3
,
pp. 301-331
Persistent link: https://www.econbiz.de/10012289873
Saved in:
8
Exposure to presidential candidate advertising on television, website, and social media during 23 days of the 2016 primary
Thorson, Esther
;
Tham, Samuel M.
;
Chen, Weiyue
;
Kanuri, …
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 73-89
Persistent link: https://www.econbiz.de/10012243114
Saved in:
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