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subject:"Theorie"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Virales Marketing"
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Theorie
Virales Marketing
Advertising effects
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Willemsen, Lotte M.
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Coolsen, Michael K.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Gabler Edition Wissenschaft
16
SpringerLink / Bücher
15
Marketing : ZFP ; journal of research and management
14
Journal of advertising research
13
Journal of marketing communications
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
International journal of advertising : the review of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
8
Journal of business research : JBR
8
Springer eBook Collection / Business and Economics
8
Berichte aus der Betriebswirtschaft
7
European journal of marketing : EJM
7
Europäische Hochschulschriften / 5
7
International journal of electronic commerce : IJEC
7
International journal of internet marketing and advertising : IJIMA
7
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of retailing and consumer services
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of electronic commerce research : JECR
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Psychology & marketing
5
Gabler Edition Wissenschaft / Marken- und Produktmanagement
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
DUV / Wirtschaftswissenschaft
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Discussion papers / CEPR
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Ilmenauer Schriften zur Betriebswirtschaftslehre
3
Information systems research : ISR
3
International advertising and communication : current insights and empirical findings
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
3
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
3
Journal of marketing
3
Lehrbuch
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Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
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ECONIS (ZBW)
9
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1
Drama goes viral : effects of story development on shares and views of online advertising videos
Quesenberry, Keith A.
;
Coolsen, Michael K.
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012129481
Saved in:
2
"This post is sponsored" : effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook
Boerman, Sophie C.
;
Willemsen, Lotte M.
;
Aa, Eva P. van der
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 82-92
Persistent link: https://www.econbiz.de/10011695237
Saved in:
3
Advertising and word-of-mouth effects on pre-launch consumer interest and initial sales of experience products
Kim, Ho
;
Hanssens, Dominique M.
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 57-74
Persistent link: https://www.econbiz.de/10011658346
Saved in:
4
Effects of likeability dynamics on consumers' intention to share online video advertisements
Shehu, Edlira
;
Bijmolt, Tammo H. A.
;
Clement, Michel
- In:
Journal of interactive marketing : a quarterly …
35
(
2016
),
pp. 27-43
Persistent link: https://www.econbiz.de/10011537934
Saved in:
5
Brands, friends, & viral advertising : a social exchange perspective on the ad referral processes
Hayes, Jameson L.
;
King, Karen Whitehill
;
Ramirez, Artemio
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 31-45
Persistent link: https://www.econbiz.de/10011615959
Saved in:
6
Attitude toward the viral ad : expanding traditional advertising models to interactive advertising
Huang, Jinsong
;
Su, Song
;
Zhou, Liuning
;
Liu, Xi
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10009718236
Saved in:
7
Online damage control : the effects of proactive versus reactive webcare interventions in consumer-generated and brand-generated platforms
Noort, Guda van
;
Willemsen, Lotte M.
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 131-140
Persistent link: https://www.econbiz.de/10009569267
Saved in:
8
So whaddya think? : consumers create ads and other consumers critique them
Ertimur, Burc̜ak
;
Gilly, Mary C.
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 115-130
Persistent link: https://www.econbiz.de/10009569270
Saved in:
9
Is online word of mouth higher for new models or redesigns? : an investigation of the automobile industry
Feng, Jie
;
Papatla, Purushottam
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
2
,
pp. 92-101
Persistent link: https://www.econbiz.de/10009558963
Saved in:
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