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subject:"Theorie"
~person:"Keller, Kevin Lane"
~subject:"Markenführung"
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Search: subject_exact:"Verbraucherforschung"
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Theorie
Markenführung
Consumer behaviour
28
Konsumentenverhalten
28
Brand management
20
Brand
12
Brand image
12
Markenartikel
12
Markenimage
12
Advertising
6
Brand extension
6
Markentransfer
6
Werbung
6
Marketing management
5
Marketingmanagement
5
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2
Beziehungsmarketing
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Brands
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Internationales Marketing
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Accessibility-diagnosticity
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Brand architecture
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Language
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English
22
Author
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Keller, Kevin Lane
Huber, Frank
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
31
Bauer, Hans H.
28
Anderson, Simon P.
27
Melewar, T. C.
26
Han, Heesup
24
Hruschka, Harald
24
Ko, Eunju
24
Sarkar, Abhigyan
23
Swoboda, Bernhard
23
Gierl, Heribert
22
Bang, Nguyen
21
Diamantopoulos, Adamantios
21
Mullainathan, Sendhil
21
Sheth, Jagdish N.
21
Kerschbamer, Rudolf
20
Herrmann, Andreas
19
Inderst, Roman
19
MacInnis, Deborah J.
19
Postlewaite, Andrew
19
Bagozzi, Richard P.
18
Blundell, Richard W.
18
Dawes, John
18
Grunert, Klaus G.
18
Guzman, Francisco
18
Janssen, Maarten C. W.
18
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Wiedmann, Klaus-Peter
18
Decker, Reinhold
17
Dubé, Jean-Pierre
17
Hildebrandt, Lutz
17
Hollebeek, Linda D.
17
Belk, Russell W.
16
Matsushima, Noriaki
16
Peitz, Martin
16
Sattler, Henrik
16
Veloutsou, Cleopatra
16
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Measuring and managing brands
3
Brand management ; Vol. 2
2
Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
2
The journal of brand management : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Brand management ; Vol. 3
1
Financial Times handbook of management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of international marketing
1
Journal of marketing communications
1
Journal of the Academy of Marketing Science
1
Legends in consumer behavior
1
Marketing letters : a journal of research in marketing
1
Marketing-mix strategies - product strategy and promotion strategy
1
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ECONIS (ZBW)
22
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1
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10
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22
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1
If all their products seem the same, all the parts within a product seem the same too : how brand homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
Saved in:
2
Consumer research insights on brands and branding : a JCR curation
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
46
(
2019/2020
)
5
,
pp. 995-1001
Persistent link: https://www.econbiz.de/10012183292
Saved in:
3
Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
4
Reflections on customer-based brand equity : perspectives, progress, and priorities
Keller, Kevin Lane
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011741469
Saved in:
5
Consumer information processing : marketing applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
Saved in:
6
The multiple roles of fit between brand alliance partners in alliance attitude formation
Meling Samuelsen, Bendik
;
Erling Olsen, Lars
;
Keller, …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 619-629
Persistent link: https://www.econbiz.de/10011399145
Saved in:
7
Desingning and implementing brand architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
8
Building brand knowledge structures : elaboration and interference effects on the processing of sequentially advertised brand benefit
Heckler, Susan E.
;
Keller, Kevin Lane
;
Houston, Michael J.
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
Saved in:
9
Consumer brand relationships : foreword
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 365
Persistent link: https://www.econbiz.de/10010410685
Saved in:
10
Understanding the richness of brand relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
Saved in:
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