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subject:"Theorie"
~subject:"Schweiz"
~subject:"Welt"
~type_genre:"Collection of articles of several authors"
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ECONIS (ZBW)
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The Routledge companion to advertising and promotional culture
McAllister, Matthew P.
(
ed.
)
-
2013
-
1. publ.
Persistent link: https://www.econbiz.de/10010194590
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2
History
Moeran, Brian
(
contributor
)
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2010
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Engl. ed.
Persistent link: https://www.econbiz.de/10003928557
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3
Industry
Moeran, Brian
(
contributor
)
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2010
-
Engl. ed.
Persistent link: https://www.econbiz.de/10003928562
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4
Special issue on creativity research in advertising
Sasser, Sheila L.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003808064
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5
More advertising worldwide
Kloss, Ingomar
(
ed.
);
Abdullah, Iskander
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001637496
Saved in:
6
La publicité : théories, acteurs et méthodes
Vernette, Eric
(
ed.
);
Caumont, Daniel
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10013287051
Saved in:
7
Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
Silberer, Günter
(
ed.
);
Rengelshausen, Oliver
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000598191
Saved in:
8
Werbewirkungsforschung ex ante und ex post : Referate d. 2. Planung-u.-Analyse-Symposiums, 6. u. 7. März 1986 in Neu-Isenburg
Holm, Karl-Friedrich
(
contributor
)
Persistent link: https://www.econbiz.de/10000746891
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