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subject:"Theorie"
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Multi-channel advertising effectiveness : modeling user behavior and approaches for decision support in real-time advertising
Stange, Martin
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2017
Persistent link: https://www.econbiz.de/10011654073
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The fourth P: advertising and personal selling
Jacoby, Jacob
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Solomon, Michael R.
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Mick, David Glen
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2015
Persistent link: https://www.econbiz.de/10011444692
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Essays zur Schätzung von Marketingmodellen und zur Ableitung von Handlungsempfehlungen
Proppe, Dennis
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2008
Persistent link: https://www.econbiz.de/10003772250
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Selected contributions to market-based management
Sarstedt, Marko
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2008
Persistent link: https://www.econbiz.de/10003743726
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Essays on the relationship of public policy and citizens' welfare
Alichi, Ali
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2007
Persistent link: https://www.econbiz.de/10009261381
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6
Essays in the economics of lifecycle decision making
Weinberg, Stephen Ernest
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2007
Persistent link: https://www.econbiz.de/10009707363
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7
Essays on the implications of firm behaviors in learning, locating, and advertising
Palangkaraya, Alfons
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2004
Persistent link: https://www.econbiz.de/10003378813
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