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subject:"Theory"
~isPartOf:"Doing process research in organizations : noticing differently"
~isPartOf:"Journal of marketing research : JMR"
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Doing process research in organizations : noticing differently
Journal of marketing research : JMR
Journal of marketing research
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
12
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1
The art of slowness : slow motion enhances consumer evaluations by increasing processing fluency
Stuppy, Anika
;
Landwehr, Jan Rüdiger
;
McGraw, A. Peter
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10014584186
Saved in:
2
Paying twice for aesthetic customization? : the negative effect of uniqueness on a product's resale value
Fuchs, Matthias
;
Schreier, Martin
- In:
Journal of marketing research
60
(
2023
)
3
,
pp. 602-624
Persistent link: https://www.econbiz.de/10014294956
Saved in:
3
Leveraging brand equity for effective visual product design
Heitmann, Mark
;
Landwehr, Jan Rüdiger
;
Schreiner, Thomas F.
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10012180465
Saved in:
4
Seeing and hearing in the poetics and cinematics of process research : wandering through a sea of fog into a blizzard of black snow
Linstead, Stephen
- In:
Doing process research in organizations : noticing …
,
(pp. 101-126)
.
2022
Persistent link: https://www.econbiz.de/10013419243
Saved in:
5
Cross-modal communication : sound frequency influences consumer responses to color lightness
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 551-562
Persistent link: https://www.econbiz.de/10011537786
Saved in:
6
The space-to-product ratio effect : how interstitial space influences product aesthetic appeal, store perceptions, and product preference
Sevilla, Julio
;
Townsend, Claudia
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 665-681
Persistent link: https://www.econbiz.de/10011600521
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