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subject:"Theory"
~isPartOf:"Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim"
~subject:"Beziehungsmarketing"
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Theory
Beziehungsmarketing
Estimation
28
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Deutschland
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Germany
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Relationship marketing
9
Consumer behaviour
8
Konsumentenverhalten
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Advertising effects
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Werbewirkung
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Customer satisfaction
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Kundenzufriedenheit
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Theorie
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Lieferantenmanagement
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Marketing
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Supplier relationship management
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Brand image
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German
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Homburg, Christian
6
Bauer, Hans H.
5
Hammerschmidt, Maik
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Fürst, Andreas
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Huber, Frank
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Elmas, Ö.
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Falk, Tomas
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
Working paper / National Bureau of Economic Research, Inc.
558
NBER working paper series
455
NBER Working Paper
428
Discussion paper / Centre for Economic Policy Research
357
Applied economics
315
Discussion paper series / IZA
283
CESifo working papers
232
Economics letters
213
Economic modelling
191
Working paper
182
Applied economics letters
168
Journal of econometrics
166
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
164
Journal of international money and finance
151
IZA Discussion Paper
150
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
142
Journal of applied econometrics
142
Europäische Hochschulschriften / 5
134
Discussion paper
130
Discussion paper / Tinbergen Institute
126
Journal of economic dynamics & control
122
Discussion papers / CEPR
120
Journal of banking & finance
119
International review of economics & finance : IREF
118
Journal of macroeconomics
117
The review of economics and statistics
109
Journal of empirical finance
100
SpringerLink / Bücher
99
Applied financial economics
95
Journal of monetary economics
95
European economic review : EER
90
Journal of international economics
88
Macroeconomic dynamics
88
International journal of forecasting
87
Gabler Edition Wissenschaft
86
Journal of urban economics
86
The journal of finance : the journal of the American Finance Association
85
Journal of financial economics
84
Studies in nonlinear dynamics and econometrics : SNDE ; quarterly publ. electronically on the internet
78
The American economic review
77
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ECONIS (ZBW)
11
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1
Aufbau und Steuerung von Dienstleistungsmarken : die Markenpersönlichkeit als Differenzierungspotenzial und Ausgangspunkt einer Vertrauensbeziehung zwischen Dienstleistungsmarke un...
Bauer, Hans H.
;
Huber, Frank
;
Heß, Silke C.
-
2007
Persistent link: https://www.econbiz.de/10003469144
Saved in:
2
See no evil, hear no evil, speak no evil : a study of defensive organizational behavior towards customer
Homburg, Christian
;
Fürst, Andreas
-
2006
Persistent link: https://www.econbiz.de/10003381632
Saved in:
3
Patientenbindung durch Kommunikation : Impulse für das Pharmamarketing
Bauer, Hans H.
;
Hahn, Olaf
;
Hammerschmidt, Maik
-
2006
Persistent link: https://www.econbiz.de/10003381641
Saved in:
4
Ein neuer Ansatz des Zufriedenheitsmanagements : wie begeistern Sie Ihre Online-Kunden?
Bauer, Hans H.
;
Falk, Tomas
;
Zipfel, Bastian
; …
-
2006
Persistent link: https://www.econbiz.de/10003395415
Saved in:
5
How to get lost customers back? : a study of antecedents of relationship revival
Homburg, Christian
;
Hoyer, Wayne D.
;
Stock, Ruth Maria
-
2006
Persistent link: https://www.econbiz.de/10003385644
Saved in:
6
How organizational complaint handling: drives customer loyalty : an analysis of the mechanistic and the organic approach
Homburg, Christian
;
Fürst, Andreas
-
2005
Persistent link: https://www.econbiz.de/10002897805
Saved in:
7
Präferenzschaffung durch preispsychologische Maßnahmen : eine experimentelle Untersuchung zur Wirkung von Preispräsentationsformen
Bauer, Hans H.
;
Neumann, Marcus M.
;
Huber, Frank
-
2005
Persistent link: https://www.econbiz.de/10003265375
Saved in:
8
Determinants of customer benefits in business to business markets : a cross-cultural comparison
Homburg, Christian
;
Kuester, Sabine
;
Beutin, Nikolaus
; …
-
2005
Persistent link: https://www.econbiz.de/10013430661
Saved in:
9
Messung und Steuerung der Kundenbindung bei Internet-Portalen : eine kausalanalytische Studie
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Elmas, Özcan
-
2003
Persistent link: https://www.econbiz.de/10001790197
Saved in:
10
The link between salespeople's job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis
Homburg, Christian
;
Stock-Homburg, Ruth
-
2003
Persistent link: https://www.econbiz.de/10002512381
Saved in:
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