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subject:"Theory"
~person:"Martín Herrán, Guiomar"
~person:"Müller-Hagedorn, Lothar"
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Distribution channel
14
Vertriebsweg
14
Preismanagement
9
Pricing strategy
9
Theorie
8
Advertising
6
Game theory
6
Spieltheorie
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Martín Herrán, Guiomar
Müller-Hagedorn, Lothar
Albers, Sönke
9
Desiraju, Ramarao
8
Ahlert, Dieter
7
Gabrielsen, Tommy Staahl
7
Krafft, Manfred
7
Zaccour, Georges
7
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6
Pan, Cong
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6
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5
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5
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5
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5
Klose, Andreas
5
Sørgard, Lars
5
Valletti, Tommaso M.
5
Dekker, Rommert
4
Gal-Or, Esther
4
Geylani, Tansev
4
Geyskens, Inge
4
Gilbert, Stephen
4
Guo, Xiaolong
4
Jørgensen, Steffen
4
Karray, Salma
4
Richardson, Martin
4
Sabel, Hermann
4
Shi, Victor
4
Shrikhande, Milind M.
4
Swaminathan, Jayashankar M.
4
Tan, Yong
4
Tomczak, Torsten
4
Weiser, Christoph
4
Yin, Shuya
4
Anderson, Simon P.
3
Bhaskaran, Sreekumar R.
3
Birkhofer, Ben
3
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3
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Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
1
Die Betriebswirtschaft : DBW
1
European journal of operational research : EJOR
1
Journal of business research : JBR
1
Journal of economic dynamics & control
1
Journal of institutional and theoretical economics : JITE
1
Review of marketing science
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The new institutional economics
1
The new institutional economics: market organization and market behavior, [12th Seminar on the New Institutional Economics, June 8 - 10, 1994, Wallerfangen, Germany]. Ed. by Eirik G. Furubotn ..
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ECONIS (ZBW)
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1
Retailer and manufacturer advertising scheduling in a marketing channel
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
78
(
2017
),
pp. 93-100
Persistent link: https://www.econbiz.de/10011736245
Saved in:
2
Dual role of price and myopia in a marketing channel
Martín Herrán, Guiomar
;
Taboubi, Sihem
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
219
(
2012
)
2
,
pp. 284-295
Persistent link: https://www.econbiz.de/10009514352
Saved in:
3
Could myopic pricing be a strategic choice in marketing channels? : a game theoretic analysis
Benchekroun, Hassan
;
Martín Herrán, Guiomar
;
Taboubi, …
- In:
Journal of economic dynamics & control
33
(
2009
)
9
,
pp. 1699-1718
Persistent link: https://www.econbiz.de/10003875355
Saved in:
4
Investigating the relationship between advertising and pricing in a channel with private label offering : a theoretic model
Karray, Salma
;
Martín Herrán, Guiomar
- In:
Review of marketing science
6
(
2008
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10003888806
Saved in:
5
Die Wahl des Bezugsweges durch den Einzelhandel und Konsequenzen für die Gestaltung des Konditionensystems des Herstellers : untersucht am Beispiel des Buchmarktes
Müller-Hagedorn, Lothar
;
Wierich, Ralf
- In:
Der Handel im Informationszeitalter : Konzepte, …
,
(pp. 439-455)
.
2002
Persistent link: https://www.econbiz.de/10001648529
Saved in:
6
Distribution - Bindeglied zwischen Produktion und Konsumtion
Müller-Hagedorn, Lothar
;
Toporowski, Waldemar
- In:
Die Betriebswirtschaft : DBW
59
(
1999
)
1
,
pp. 90-103
Persistent link: https://www.econbiz.de/10001353095
Saved in:
7
The variety of distribution systems
Müller-Hagedorn, Lothar
;
Dietz, Albrecht
;
Ott, Claus
- In:
Journal of institutional and theoretical economics : JITE
151
(
1995
)
1
,
pp. 186-202
Persistent link: https://www.econbiz.de/10001340756
Saved in:
8
Zur Erklärung der Vielfalt und Dynamik der Vertriebsformen
Müller-Hagedorn, Lothar
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
42
(
1990
)
6
,
pp. 451-466
Persistent link: https://www.econbiz.de/10001088304
Saved in:
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