//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Theory"
~person:"Martín Herrán, Guiomar"
~subject:"Inter-firm cooperation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Distributionsweg"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Theory
Inter-firm cooperation
Distribution channel
10
Vertriebsweg
10
Preismanagement
8
Pricing strategy
8
Advertising
6
Game theory
6
Spieltheorie
6
Werbung
6
Theorie
4
Cooperative advertising
3
Pricing
3
Consumer behaviour
2
Konsumentenverhalten
2
Marketing channel
2
Marketing channels
2
Unternehmenskooperation
2
Advertising planning
1
Advertising scheduling
1
Betriebsform
1
Channel coordination
1
Coordination
1
Differential games
1
Distribution channels
1
Dynamic pricing
1
Einzelhandel
1
Handelsmarke
1
Internet marketing
1
Koordination
1
Ladengestaltung
1
Lieferkette
1
Manufacturer advertising
1
Marketing-OR interface
1
National advertising
1
Online-Marketing
1
Preis
1
Price
1
Pulsing
1
Reference price
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Martín Herrán, Guiomar
Albers, Sönke
9
Desiraju, Ramarao
8
Zaccour, Georges
8
Ahlert, Dieter
7
Gabrielsen, Tommy Staahl
7
Krafft, Manfred
7
Coughlan, Anne T.
6
Pan, Cong
6
Stern, Louis W.
6
Ansary, Adel I. el-
5
Calzada, Joan
5
Dulleck, Uwe
5
Karray, Salma
5
Kerschbamer, Rudolf
5
Klose, Andreas
5
Sørgard, Lars
5
Valletti, Tommaso M.
5
Dekker, Rommert
4
Gal-Or, Esther
4
Geylani, Tansev
4
Geyskens, Inge
4
Gilbert, Stephen
4
Guo, Xiaolong
4
Jørgensen, Steffen
4
Müller-Hagedorn, Lothar
4
Richardson, Martin
4
Sabel, Hermann
4
Shi, Victor
4
Shrikhande, Milind M.
4
Swaminathan, Jayashankar M.
4
Tan, Yong
4
Tomczak, Torsten
4
Weiser, Christoph
4
Yin, Shuya
4
Anderson, Simon P.
3
Bhaskaran, Sreekumar R.
3
Birkhofer, Ben
3
Cai, Gangshu
3
Chambolle, Claire
3
more ...
less ...
Published in...
All
European journal of operational research : EJOR
1
International journal of production economics
1
Journal of business research : JBR
1
Journal of economic dynamics & control
1
Journal of retailing and consumer services
1
Review of marketing science
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An integrative framework of cooperative advertising with reference price effects
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
Saved in:
2
Retailer and manufacturer advertising scheduling in a marketing channel
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
78
(
2017
),
pp. 93-100
Persistent link: https://www.econbiz.de/10011736245
Saved in:
3
Assessing the profitability of cooperative advertising programs in competing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Zaccour, Georges
- In:
International journal of production economics
187
(
2017
),
pp. 142-158
Persistent link: https://www.econbiz.de/10011705120
Saved in:
4
Dual role of price and myopia in a marketing channel
Martín Herrán, Guiomar
;
Taboubi, Sihem
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
219
(
2012
)
2
,
pp. 284-295
Persistent link: https://www.econbiz.de/10009514352
Saved in:
5
Could myopic pricing be a strategic choice in marketing channels? : a game theoretic analysis
Benchekroun, Hassan
;
Martín Herrán, Guiomar
;
Taboubi, …
- In:
Journal of economic dynamics & control
33
(
2009
)
9
,
pp. 1699-1718
Persistent link: https://www.econbiz.de/10003875355
Saved in:
6
Investigating the relationship between advertising and pricing in a channel with private label offering : a theoretic model
Karray, Salma
;
Martín Herrán, Guiomar
- In:
Review of marketing science
6
(
2008
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10003888806
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->