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subject:"Theory of competition"
~accessRights:"restricted"
~subject:"Sales promotion"
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Search: subject_exact:"Discounters"
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Theory of competition
Sales promotion
Discounters
16
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7
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7
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Consumer behaviour
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1962-2015
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Banerjee, Somak
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Biswas, Abhijit
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Discussion paper / Centre for Economic Policy Research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing research : JMR
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Journal of retailing
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ECONIS (ZBW)
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Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
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2
An empirical analysis of the impact of promotional discounts on store performance
Gauri, Dinesh Kumar
;
Ratchford, Brian Thomas
;
Pancras, …
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 283-303
Persistent link: https://www.econbiz.de/10011744790
Saved in:
3
A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika
;
Carlson, Jeffrey R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
Saved in:
4
Experts vs discounters : competition and market unravelling when consumers do not know what they need
Dulleck, Uwe
;
Kerschbamer, Rudolf
-
2005
Persistent link: https://www.econbiz.de/10003153130
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