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subject:"Tourismuswirtschaft"
~subject:"Freizeitwirtschaft"
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Tourismuswirtschaft
Freizeitwirtschaft
Event marketing
1,268
Event-Marketing
1,267
Consumer behaviour
282
Konsumentenverhalten
282
Deutschland
231
Germany
230
Sportveranstaltung
180
Sport event
173
Großveranstaltung
164
Big event
163
Brand management
151
Markenführung
151
Tourism industry
126
Tourismus
125
Tourism
116
Beziehungsmarketing
114
Relationship marketing
113
Veranstaltung
111
Event
106
Tourism marketing
102
Tourismusmarketing
102
Marketing management
90
Marketingmanagement
90
Customer satisfaction
88
Kundenzufriedenheit
88
Holiday behaviour
86
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86
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79
Theorie
78
Markenimage
74
Brand image
73
USA
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72
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68
Sponsorship
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Sport
67
Sports
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64
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Cavicchi, Alessio
4
Page, Stephen J.
4
Steinecke, Albrecht
4
Connell, Joanne
3
Fairley, Sheranne
3
Getz, Donald
3
Rück, Hans R. G.
3
Santini, Cristina
3
Sundbo, Jon
3
Taheri, Babak
3
Van Niekerk, Mathilda
3
Zanger, Cornelia
3
Akel, Gökhan
2
Alonso, Abel Duarte
2
Brunner-Sperdin, Alexandra
2
Cai, Liping A.
2
Carlson, Jamie
2
Drengner, Jan
2
Fader, Peter
2
Freyer, Walter
2
Hassan, Azizul
2
Helmer-Denzel, Andrea
2
Kim, Jong-hyeong
2
King, Brian
2
Laas, Elisabeth
2
Lee, Woojin
2
Moe, Wendy W.
2
Muskat, Birgit
2
Nufer, Gerd
2
Prayag, Girish
2
Scherhag, Knut
2
Schobert, Martin
2
Steckenbauer, Georg Christian
2
Sørensen, Flemming
2
Tan, Xiuchang Sherry
2
Wagner, Daniela
2
Weiermair, Klaus
2
Wong, IpKin Anthony
2
ʿAlāʾ-ad-Dīnī, Pūyā
2
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1
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ATOUT France <Paris>
1
Conference on "Service Quality in Hospitality and Tourism: Experiencing Persian Heritage" <2016, Isfahan>
1
Dresdner Tourismus-Symposium <3, 1997, Dresden>
1
Dänemark / Erhvervs- og Byggestyrelsen
1
Forschungsinstitut für Tourismus <Dresden>
1
Leuphana Universität Lüneburg
1
Springer Fachmedien Wiesbaden
1
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
1
Technische Universität Chemnitz
1
Uni-Edition GmbH
1
Wissenschaftliche Konferenz Eventforschung <7., 2015, Chemnitz>
1
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Food and wine events in Europe : a stakeholder approach
15
Tourism management : research, policies, practice
11
Events und Tourismus : Stand und Perspektiven der Eventforschung
9
Tourism management perspectives : TMP
7
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
4
Event tourism in Asian countries : challenges and prospects
3
Hospitality & Tourism : managerial perspectives & practices
3
International journal of contemporary hospitality management
3
International journal of event and festival management
3
International journal of hospitality management
3
Journal of destination marketing & management
3
Journal of travel and tourism marketing
3
Journal of vacation marketing
3
Kulturtourismus zu Beginn des 21. Jahrhunderts : Festschrift für Albrecht Steinecke
3
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Bridging tourism theory and practice
2
Forschung und Praxis an der FHWien der WKW
2
Industrie und Tourismus : innovatives Standortmanagement für Produkte und Dienstleistungen
2
Journal of business research : JBR
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Markenkommunikation und Beziehungsmarketing
2
Research
2
Scandinavian journal of hospitality and tourism
2
Springer eBook Collection
2
SpringerLink / Bücher
2
Tourism economics : the business and finance of tourism and recreation
2
Advances in Hospitality, Tourism, and the Services Industry (AHTSI) book series
1
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
1
African journal of business and economic research : AJBER
1
Amfiteatru economic : an economic and business research periodical
1
Argumenta oeconomica
1
Asia Pacific journal of marketing and logistics
1
BWL Tourismus 8-2011
1
Berner Studien zu Freizeit und Tourismus
1
Creative urban milieus : historical perspectives on culture, economy, and the city
1
Edward Elgar E-Book Archive
1
Elgar original reference
1
Events und Erlebnis : Stand und Perspektiven der Eventforschung
1
Expert journal of marketing
1
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ECONIS (ZBW)
180
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1
Events and their influence on the destination value
Dias, Álvaro Lopes
;
Pereira, Leandro
;
Costa, Renato J. …
- In:
International journal of business environment : IJBE
13
(
2022
)
1
,
pp. 1-34
Persistent link: https://www.econbiz.de/10012887797
Saved in:
2
Understanding visitors' motivations of sharing experiences related to Hungarian tourism events and festivals
Iványi, Tamás
;
Bíró-Szigeti, Szilvia
- In:
Argumenta oeconomica
47
(
2021
)
2
,
pp. 81-106
Persistent link: https://www.econbiz.de/10012807128
Saved in:
3
Measuring tourist festival experience : development and validation of the PHF-TX model
Olivier, Lizette
;
Carlson, Jamie
;
Rahman, Syed Mahmudur
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
7
,
pp. 1530-1549
Persistent link: https://www.econbiz.de/10014368598
Saved in:
4
Why (not) participate in an adventure motorcycle tourism event?
Casoli, Debora
;
Corsini, Noemi
;
Presutti, Manuela
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
28
(
2023
)
4
,
pp. 587-602
Persistent link: https://www.econbiz.de/10014506929
Saved in:
5
Theme park hotel experience, experiential satisfaction and behavioral intention : examination of visitors' experiences
Akel, Gökhan
;
Çakır, Engin
- In:
Journal of hospitality and tourism insights
6
(
2023
)
3
,
pp. 1419-1440
Persistent link: https://www.econbiz.de/10014364022
Saved in:
6
Advances in event management using new technologies and mobile applications
Revilla, Raquel García
;
Martínez Moure, Olga
;
Einsle, …
- In:
International journal of event and festival management
14
(
2023
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10014319906
Saved in:
7
The role of authenticity on revisit intention : tourist experience as a mediation at the Reyog Ponorogo National Festival
Supriono
;
Iqbal, Mohammad
;
Kusumawati, Andriani
;
Fahmi, …
- In:
International journal of event and festival management
14
(
2023
)
3
,
pp. 344-362
Persistent link: https://www.econbiz.de/10014320148
Saved in:
8
Perceived authenticity of hallmark event brands : conceptualization, measurement, and an integrative framework
He, Yawen
;
Ma, Jianfeng
;
Zhang, Pan
- In:
Journal of destination marketing & management
27
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014285216
Saved in:
9
Experiential marketing impact on experiential value and customer satisfaction : case of Winter Wonderland amusement park in Saudi Arabia
Naser Alsaid, Khaloud
;
Ben Amor, Nour El Houda
- In:
Expert journal of marketing
8
(
2020
)
2
,
pp. 118-128
Persistent link: https://www.econbiz.de/10012613034
Saved in:
10
Contextual engagement in event visitors' experience and satisfaction
Oklevik, Ove
;
Kwiatkowski, Grzegorz
;
Preuß, Holger
; …
- In:
Scandinavian journal of hospitality and tourism
22
(
2022
)
1
,
pp. 58-79
Persistent link: https://www.econbiz.de/10012803233
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