Perceived authenticity of hallmark event brands : conceptualization, measurement, and an integrative framework
Yawen He, Jianfeng Ma, Pan Zhang
| Year of publication: |
2023
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|---|---|
| Authors: | He, Yawen ; Ma, Jianfeng ; Zhang, Pan |
| Published in: |
Journal of destination marketing & management. - Amsterdam : Elsevier, ISSN 2212-571X, ZDB-ID 3073470-8. - Vol. 27.2023, p. 1-15
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| Subject: | Event brand authenticity | Event image | Scale development | Tourism hallmark event | Tourists' travel intention | Markenimage | Brand image | Urlaubsverhalten | Holiday behaviour | Event-Marketing | Event marketing | Großveranstaltung | Big event | Sportveranstaltung | Sport event | Markenführung | Brand management | Tourismus | Tourism | Tourismuswirtschaft | Tourism industry | Glaubwürdigkeit | Credibility | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jdmm.2023.100766 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014285216