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subject:"Tourismuswirtschaft"
~subject:"Markenführung"
~type:"article"
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Tourismuswirtschaft
Markenführung
Event marketing
878
Event-Marketing
877
Consumer behaviour
235
Konsumentenverhalten
235
Sport event
159
Sportveranstaltung
159
Big event
150
Großveranstaltung
150
Brand management
110
Tourism
102
Tourism industry
102
Tourismus
98
Deutschland
96
Germany
96
Beziehungsmarketing
90
Relationship marketing
90
Customer satisfaction
87
Kundenzufriedenheit
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Holiday behaviour
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Urlaubsverhalten
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Tourism marketing
81
Tourismusmarketing
81
Event
72
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Brand image
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Markenimage
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Sport
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Emotion
54
Marketing management
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Marketingmanagement
53
Destination management
46
Destinationsmanagement
46
Dienstleistungsqualität
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Event management
44
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Dias, Álvaro Lopes
4
Bär, Sören
3
Cavicchi, Alessio
3
Drengner, Jan
3
Fairley, Sheranne
3
Rück, Hans R. G.
3
Schmitt, Bernd
3
Zanger, Cornelia
3
Alonso, Abel Duarte
2
Altschwager, Teagan
2
Atwal, Glyn
2
Carlson, Jamie
2
Conduit, Jodie
2
Dutschke, Georg
2
Getz, Donald
2
Goodman, Steve
2
Hermanns, Arnold
2
Kilian, Karsten
2
Kim, Jong-hyeong
2
King, Brian
2
Kozinets, Robert V.
2
Leenders, Mark A. A. M.
2
Nufer, Gerd
2
Pereira, Leandro
2
Santini, Cristina
2
Tafesse, Wondwesen
2
Taheri, Babak
2
Tan, Xiuchang Sherry
2
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2
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2
Zarantonello, Lia
2
Abha, Wankhede
1
Adil, Mohd
1
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1
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1
Akhoondnejad, Arman
1
Alcalde-Giraudo, Alberto
1
Ambarwati, Rita
1
Anastasiadou, Constantia
1
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1
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Food and wine events in Europe : a stakeholder approach
15
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
11
Tourism management : research, policies, practice
11
Events und Tourismus : Stand und Perspektiven der Eventforschung
9
Tourism management perspectives : TMP
8
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
7
International journal of event and festival management
5
Journal of business research : JBR
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
The journal of brand management : an international journal
5
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
4
International journal of hospitality management
4
Journal of destination marketing & management
4
Event tourism in Asian countries : challenges and prospects
3
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
3
Flagship marketing : concepts and places
3
Hospitality & Tourism : managerial perspectives & practices
3
Journal of travel and tourism marketing
3
Journal of vacation marketing
3
Sport management review
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Arts marketing : an international journal ; AM
2
Asia Pacific journal of marketing and logistics
2
European journal of marketing : EJM
2
Event-Marketing : Trends und Entwicklungen
2
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
2
International journal of contemporary hospitality management
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Tourism economics : the business and finance of tourism and recreation
2
African journal of business and economic research : AJBER
1
Amfiteatru economic : an economic and business research periodical
1
Analele Universitătii Dunărea de Jos Galaţi
1
Argumenta oeconomica
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brick & mortar shopping in the 21st century
1
Business analyst : a refereed journal of Shri Ram College of Commerce
1
Conference proceedings trends in business communication 2016
1
Customer Experience : Forum Dienstleistungsmanagement
1
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Dienstleistungsmarketing, Kommunikationspolitik und Tourismus
1
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ECONIS (ZBW)
208
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1
Spatial authenticity and extraordinary experiences : music festivals and the everyday nature of tourism destinations
Skandalis, Alexandros
;
Banister, Emma
;
Byrom, John
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
2
,
pp. 357-370
Persistent link: https://www.econbiz.de/10014582227
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2
Shared festival tourism experiences : the power and purpose of remembering together
Wood, Emma H.
;
Kinnunen, Maarit
;
Moss, Jonathan
;
Li, Yanning
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
2
,
pp. 409-427
Persistent link: https://www.econbiz.de/10014582246
Saved in:
3
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
4
Events and their influence on the destination value
Dias, Álvaro Lopes
;
Pereira, Leandro
;
Costa, Renato J. …
- In:
International journal of business environment : IJBE
13
(
2022
)
1
,
pp. 1-34
Persistent link: https://www.econbiz.de/10012887797
Saved in:
5
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
6
Event engagement : using event experiences to build brands
Altschwager, Teagan
;
Conduit, Jodie
;
Karpen, Ingo Oswald
; …
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
1
,
pp. 31-44
Persistent link: https://www.econbiz.de/10014631526
Saved in:
7
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
8
Entrepreneurial responses to Covid-19 : the use of digital brand marketing events in the craft alcohol sector
Williams, Alistair
;
Atwal, Glyn
;
Bryson, Douglas
- In:
Strategic change
33
(
2024
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10014468971
Saved in:
9
Experiential marketing and Islamic branding : a new perspective on college decision in Islamic higher education
Ambarwati, Rita
;
Sari, Dewi Komala
- In:
Journal of Islamic marketing
15
(
2024
)
3
,
pp. 745-776
Persistent link: https://www.econbiz.de/10014520462
Saved in:
10
Experiential consumption dimensions and pro-environment behaviour by Gen Z in nature-based tourism : a Chinese perspective
Shen, Shiwei
;
Yang, Fan
;
Sotiriadis, Marios D.
- In:
Tourism review
79
(
2024
)
4
,
pp. 877-902
Persistent link: https://www.econbiz.de/10015049340
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