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subject:"Tourismuswirtschaft"
~subject:"Marketing management"
~subject:"Sport"
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Search: subject_exact:"Event marketing"
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Tourismuswirtschaft
Marketing management
Sport
Event-Marketing
1,519
Event marketing
1,298
Konsumentenverhalten
296
Consumer behaviour
295
Deutschland
257
Germany
249
Sportveranstaltung
187
Großveranstaltung
181
Big event
176
Sport event
175
Markenführung
159
Brand management
158
Tourismus
141
Veranstaltung
137
Tourism industry
130
Tourism
129
Beziehungsmarketing
121
Relationship marketing
119
Event
118
Tourism marketing
111
Tourismusmarketing
111
Marketingmanagement
99
Holiday behaviour
95
Urlaubsverhalten
95
Customer satisfaction
93
Kundenzufriedenheit
93
Theorie
83
Markenimage
80
Theory
80
Brand image
78
Sponsoring
76
Sponsorship
73
USA
73
United States
72
Emotion
68
Sports
65
Freizeitwirtschaft
62
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100
Free
24
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Article
199
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86
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131
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131
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70
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70
Collection of articles of several authors
25
Sammelwerk
25
Aufsatzsammlung
19
Hochschulschrift
13
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13
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12
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12
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7
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5
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5
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English
202
German
80
French
2
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Drengner, Jan
6
Fairley, Sheranne
6
Zanger, Cornelia
6
Bauer, Hans H.
4
Cavicchi, Alessio
4
Nufer, Gerd
4
Page, Stephen J.
4
Kiendl, Stephanie C.
3
Lovegrove, Hannah
3
Rück, Hans R. G.
3
Santini, Cristina
3
Sundbo, Jon
3
Taheri, Babak
3
Van Niekerk, Mathilda
3
Afonso, Gara
2
Alexandris, Kostas
2
Alonso, Abel Duarte
2
Breuer, Markus
2
Bryant, Melchior D.
2
Cai, Liping A.
2
Carlson, Jamie
2
Cipriani, Marco
2
Connell, Joanne
2
Copeland, Adam M.
2
Coppeneur-Gülz, Christian
2
Cornwell, T. Bettina
2
Dams, Vok
2
Domning, Marc
2
Elger, Christian Erich
2
Freyer, Walter
2
Garito, Marco
2
Gerritsen, Dorothé
2
Getz, Donald
2
Gilmore, James H.
2
Große-Leege, Dirk
2
Hanover, Dan
2
Hartmann, Dagobert
2
Hassan, Azizul
2
Hermanns, Arnold
2
Jahn, Steffen
2
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Springer Fachmedien Wiesbaden
2
ATOUT France <Paris>
1
Campus Verlag
1
Conference on "Service Quality in Hospitality and Tourism: Experiencing Persian Heritage" <2016, Isfahan>
1
Dresdner Tourismus-Symposium <3, 1997, Dresden>
1
Fachhochschule Reutlingen / European School of Business
1
Forschungsinstitut für Tourismus <Dresden>
1
Leuphana Universität Lüneburg
1
Uni-Edition GmbH
1
Wissenschaftliche Konferenz Eventforschung <4, 2012, Chemnitz>
1
Wissenschaftliche Konferenz Eventforschung <7., 2015, Chemnitz>
1
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Food and wine events in Europe : a stakeholder approach
15
Tourism management : research, policies, practice
10
Events und Tourismus : Stand und Perspektiven der Eventforschung
9
Tourism management perspectives : TMP
9
Sport management review
8
SpringerLink / Bücher
7
International journal of event and festival management
6
International journal of sport management and marketing : IJSMM
6
International journal of hospitality management
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
4
International journal of contemporary hospitality management
4
Journal of destination marketing & management
4
Journal of travel and tourism marketing
4
Markenkommunikation und Beziehungsmarketing
4
Event tourism in Asian countries : challenges and prospects
3
Event-Marketing : Trends und Entwicklungen
3
Hospitality & Tourism : managerial perspectives & practices
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Journal of vacation marketing
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Bridging tourism theory and practice
2
DUV : Wirtschaftswissenschaft
2
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
2
European Sport management quarterly : ESMQ
2
Forschung und Praxis an der FHWien der WKW
2
Gabler Edition Wissenschaft
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Journal of business research : JBR
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of vacation marketing : an international journal
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Routledge advances in management and business studies
2
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
2
Sport, Business and Management : an international journal ; SBM
2
Springer eBook Collection
2
Tourism economics : the business and finance of tourism and recreation
2
Advances in Hospitality, Tourism, and the Services Industry (AHTSI) book series
1
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
1
African journal of business and economic research : AJBER
1
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ECONIS (ZBW)
284
USB Cologne (EcoSocSci)
1
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1
Spatial authenticity and extraordinary experiences : music festivals and the everyday nature of tourism destinations
Skandalis, Alexandros
;
Banister, Emma
;
Byrom, John
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
2
,
pp. 357-370
Persistent link: https://www.econbiz.de/10014582227
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2
Shared festival tourism experiences : the power and purpose of remembering together
Wood, Emma H.
;
Kinnunen, Maarit
;
Moss, Jonathan
;
Li, Yanning
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
2
,
pp. 409-427
Persistent link: https://www.econbiz.de/10014582246
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3
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
4
How affective evaluation and tourist type impact event marketing outcomes : field studies in experiential marketing
Wang, Buduo
;
Scheinbaum, Angeline Close
;
Li, Siyan
; …
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 133-144
Persistent link: https://www.econbiz.de/10014233774
Saved in:
5
Determinants of participation and outcomes in a cause marketing event : a laddering approach
Yeoh, Poh-lin
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
5
,
pp. 439-467
Persistent link: https://www.econbiz.de/10014444825
Saved in:
6
Events and their influence on the destination value
Dias, Álvaro Lopes
;
Pereira, Leandro
;
Costa, Renato J. …
- In:
International journal of business environment : IJBE
13
(
2022
)
1
,
pp. 1-34
Persistent link: https://www.econbiz.de/10012887797
Saved in:
7
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
8
Experiential effects on mass sport participants' event satisfaction and behavioral intentions : examining sensory, affective, behavioral, intellectual and relational dimensions
Lianopoulos, Yannis
;
Kotsi, Nikoleta
;
Karagiorgos, Thomas
; …
- In:
International journal of event and festival management
15
(
2024
)
2
,
pp. 270-292
Persistent link: https://www.econbiz.de/10014536010
Saved in:
9
Experiential marketing and Islamic branding : a new perspective on college decision in Islamic higher education
Ambarwati, Rita
;
Sari, Dewi Komala
- In:
Journal of Islamic marketing
15
(
2024
)
3
,
pp. 745-776
Persistent link: https://www.econbiz.de/10014520462
Saved in:
10
Experiential consumption dimensions and pro-environment behaviour by Gen Z in nature-based tourism : a Chinese perspective
Shen, Shiwei
;
Yang, Fan
;
Sotiriadis, Marios D.
- In:
Tourism review
79
(
2024
)
4
,
pp. 877-902
Persistent link: https://www.econbiz.de/10015049340
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