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subject:"Tourismuswirtschaft"
~subject:"Sponsoring"
~type:"article"
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Tourismuswirtschaft
Sponsoring
Event marketing
862
Event-Marketing
861
Consumer behaviour
230
Konsumentenverhalten
230
Sport event
155
Sportveranstaltung
155
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140
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140
Brand management
107
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96
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Markenimage
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Marketingmanagement
54
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Scheinbaum, Angeline Close
5
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Lacey, Russell
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Drengner, Jan
3
Rück, Hans R. G.
3
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2
Carlson, Jamie
2
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2
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2
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2
Kim, Jong-hyeong
2
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2
Santini, Cristina
2
Taheri, Babak
2
Tan, Xiuchang Sherry
2
Wong, IpKin Anthony
2
Abreu Novais, Margarida
1
Afifi, Galal M. H.
1
Agnoli, Lara
1
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1
Akhoondnejad, Arman
1
Alcalde-Giraudo, Alberto
1
Anastasiadou, Constantia
1
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1
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1
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1
Benedetto, Graziella
1
Bernthal, Matthew
1
Bertella, Giovanna
1
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Food and wine events in Europe : a stakeholder approach
15
Tourism management : research, policies, practice
11
Events und Tourismus : Stand und Perspektiven der Eventforschung
9
Tourism management perspectives : TMP
6
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
4
Journal of travel and tourism marketing
4
Event tourism in Asian countries : challenges and prospects
3
Hospitality & Tourism : managerial perspectives & practices
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of contemporary hospitality management
3
International journal of event and festival management
3
Journal of business research : JBR
3
Journal of destination marketing & management
3
Journal of vacation marketing
3
Sport management review
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Asia Pacific journal of marketing and logistics
2
International journal of hospitality management
2
Journal of advertising research
2
Journal of marketing communications
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Tourism economics : the business and finance of tourism and recreation
2
African journal of business and economic research : AJBER
1
Amfiteatru economic : an economic and business research periodical
1
Applied financial economics letters
1
Argumenta oeconomica
1
Arts marketing : an international journal ; AM
1
Consumer behavior review : CBR
1
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
1
European Sport management quarterly : ESMQ
1
European journal of marketing : EJM
1
Events und Erlebnis : Stand und Perspektiven der Eventforschung
1
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
1
Integrated marketing communication
1
International handbook on the economics of tourism
1
International journal of business environment : IJBE
1
International journal of management reviews : IJMR
1
International journal of management, economics and social sciences : IJMESS
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
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ECONIS (ZBW)
136
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
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2
Events and their influence on the destination value
Dias, Álvaro Lopes
;
Pereira, Leandro
;
Costa, Renato J. …
- In:
International journal of business environment : IJBE
13
(
2022
)
1
,
pp. 1-34
Persistent link: https://www.econbiz.de/10012887797
Saved in:
3
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
4
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
5
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
6
Understanding visitors' motivations of sharing experiences related to Hungarian tourism events and festivals
Iványi, Tamás
;
Bíró-Szigeti, Szilvia
- In:
Argumenta oeconomica
47
(
2021
)
2
,
pp. 81-106
Persistent link: https://www.econbiz.de/10012807128
Saved in:
7
Measuring tourist festival experience : development and validation of the PHF-TX model
Olivier, Lizette
;
Carlson, Jamie
;
Rahman, Syed Mahmudur
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
7
,
pp. 1530-1549
Persistent link: https://www.econbiz.de/10014368598
Saved in:
8
Brand sponsorship effectiveness : how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands
Moharana, Tapas Ranjan
;
Roy, Debashree
;
Saxena, Garima
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014372609
Saved in:
9
Why (not) participate in an adventure motorcycle tourism event?
Casoli, Debora
;
Corsini, Noemi
;
Presutti, Manuela
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
28
(
2023
)
4
,
pp. 587-602
Persistent link: https://www.econbiz.de/10014506929
Saved in:
10
Advances in event management using new technologies and mobile applications
Revilla, Raquel García
;
Martínez Moure, Olga
;
Einsle, …
- In:
International journal of event and festival management
14
(
2023
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10014319906
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