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subject:"Tourismuswirtschaft"
~subject:"Sport"
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Tourismuswirtschaft
Sport
Event-Marketing
1,489
Event marketing
1,271
Konsumentenverhalten
287
Consumer behaviour
286
Deutschland
254
Germany
247
Sportveranstaltung
183
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171
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168
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163
Markenführung
155
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154
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134
Tourismus
129
Tourism industry
125
Beziehungsmarketing
118
Tourism
117
Relationship marketing
116
Event
115
Tourism marketing
103
Tourismusmarketing
103
Marketingmanagement
98
Marketing management
97
Customer satisfaction
89
Kundenzufriedenheit
89
Holiday behaviour
86
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86
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83
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80
Markenimage
77
Sponsoring
76
Brand image
75
USA
73
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72
Sponsorship
71
Emotion
65
Sports
64
Freizeitwirtschaft
62
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Drengner, Jan
6
Fairley, Sheranne
6
Zanger, Cornelia
5
Cavicchi, Alessio
4
Page, Stephen J.
4
Lovegrove, Hannah
3
Rück, Hans R. G.
3
Santini, Cristina
3
Sundbo, Jon
3
Taheri, Babak
3
Van Niekerk, Mathilda
3
Alexandris, Kostas
2
Alonso, Abel Duarte
2
Breuer, Markus
2
Cai, Liping A.
2
Carlson, Jamie
2
Connell, Joanne
2
Cornwell, T. Bettina
2
Freyer, Walter
2
Getz, Donald
2
Hassan, Azizul
2
Jordan, Jeremy S.
2
Kennelly, Millicent
2
Kiendl, Stephanie C.
2
Kim, Jong-hyeong
2
King, Brian
2
Muskat, Birgit
2
Newland, Brianna L.
2
O'Brien, Danny
2
Prayag, Girish
2
Scherhag, Knut
2
Schobert, Martin
2
Sobral, Vitor
2
Steckenbauer, Georg Christian
2
Sørensen, Flemming
2
Tan, Xiuchang Sherry
2
Thwaites, Des
2
Wagner, Daniela
2
Wong, IpKin Anthony
2
ʿAlāʾ-ad-Dīnī, Pūyā
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ATOUT France <Paris>
1
Conference on "Service Quality in Hospitality and Tourism: Experiencing Persian Heritage" <2016, Isfahan>
1
Dresdner Tourismus-Symposium <3, 1997, Dresden>
1
Forschungsinstitut für Tourismus <Dresden>
1
Leuphana Universität Lüneburg
1
Springer Fachmedien Wiesbaden
1
Uni-Edition GmbH
1
Wissenschaftliche Konferenz Eventforschung <4, 2012, Chemnitz>
1
Wissenschaftliche Konferenz Eventforschung <7., 2015, Chemnitz>
1
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Food and wine events in Europe : a stakeholder approach
15
Tourism management : research, policies, practice
10
Events und Tourismus : Stand und Perspektiven der Eventforschung
9
Sport management review
8
Tourism management perspectives : TMP
8
International journal of sport management and marketing : IJSMM
6
International journal of event and festival management
5
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
4
International journal of contemporary hospitality management
4
Journal of destination marketing & management
4
Markenkommunikation und Beziehungsmarketing
4
SpringerLink / Bücher
4
Event tourism in Asian countries : challenges and prospects
3
Hospitality & Tourism : managerial perspectives & practices
3
International journal of hospitality management
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Journal of travel and tourism marketing
3
Journal of vacation marketing
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Bridging tourism theory and practice
2
European Sport management quarterly : ESMQ
2
Forschung und Praxis an der FHWien der WKW
2
Gabler Edition Wissenschaft
2
Journal of business research : JBR
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of vacation marketing : an international journal
2
Sport, Business and Management : an international journal ; SBM
2
Springer eBook Collection
2
Tourism economics : the business and finance of tourism and recreation
2
Advances in Hospitality, Tourism, and the Services Industry (AHTSI) book series
1
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
1
African journal of business and economic research : AJBER
1
Aktuelle Entwicklungen im Tourismus
1
Amfiteatru economic : an economic and business research periodical
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Argumenta oeconomica
1
Asia Pacific journal of marketing and logistics
1
Consumer behavior review : CBR
1
Edward Elgar E-Book Archive
1
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ECONIS (ZBW)
185
USB Cologne (EcoSocSci)
1
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Events and their influence on the destination value
Dias, Álvaro Lopes
;
Pereira, Leandro
;
Costa, Renato J. …
- In:
International journal of business environment : IJBE
13
(
2022
)
1
,
pp. 1-34
Persistent link: https://www.econbiz.de/10012887797
Saved in:
3
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
4
Understanding visitors' motivations of sharing experiences related to Hungarian tourism events and festivals
Iványi, Tamás
;
Bíró-Szigeti, Szilvia
- In:
Argumenta oeconomica
47
(
2021
)
2
,
pp. 81-106
Persistent link: https://www.econbiz.de/10012807128
Saved in:
5
Measuring tourist festival experience : development and validation of the PHF-TX model
Olivier, Lizette
;
Carlson, Jamie
;
Rahman, Syed Mahmudur
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
7
,
pp. 1530-1549
Persistent link: https://www.econbiz.de/10014368598
Saved in:
6
How do event zones influence visitor behaviour and engagement with host destinations? : a longitudinal study of the Cambridge half marathon : 2017-2020
Duignan, Michael B.
;
Zou, Suiwen
;
Park, Jeongeun
; …
- In:
Journal of destination marketing & management
30
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014458590
Saved in:
7
Why (not) participate in an adventure motorcycle tourism event?
Casoli, Debora
;
Corsini, Noemi
;
Presutti, Manuela
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
28
(
2023
)
4
,
pp. 587-602
Persistent link: https://www.econbiz.de/10014506929
Saved in:
8
Leveraging strategies of recurring non-mega sporting events for host community development : a multiple-case study approach
Oshimi, Daichi
;
Yamaguchi, Shiro
- In:
Sport, Business and Management : an international …
13
(
2023
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10014317610
Saved in:
9
The role of authenticity on revisit intention : tourist experience as a mediation at the Reyog Ponorogo National Festival
Supriono
;
Iqbal, Mohammad
;
Kusumawati, Andriani
;
Fahmi, …
- In:
International journal of event and festival management
14
(
2023
)
3
,
pp. 344-362
Persistent link: https://www.econbiz.de/10014320148
Saved in:
10
Perceived authenticity of hallmark event brands : conceptualization, measurement, and an integrative framework
He, Yawen
;
Ma, Jianfeng
;
Zhang, Pan
- In:
Journal of destination marketing & management
27
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014285216
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