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subject:"Transnational corporation"
~isPartOf:"Cross-cultural and critical perspectives on brands"
~subject:"World"
~type:"article"
~type_genre:"Reprint"
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Transnational corporation
World
Welt
7
Consumer behaviour
6
Konsumentenverhalten
6
Brand image
3
Comparison
3
Cultural identity
3
International marketing
3
Internationales Marketing
3
Kulturelle Identität
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Markenimage
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Vergleich
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Brand
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Economic culture
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Arnould, Eric J.
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Belk, Russell W.
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Devinney, Timothy Michael
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Eckhardt, Giana
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Erdem, Tülin
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Hewett, Kelly
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Holt, Douglas B.
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Kacen, Jacqueline J.
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Lee, Julia Anne
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Madden, Thomas Justin
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Mooij, Marieke K. de
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Quelch, John A.
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Roth, Martin S.
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Swait, Joffre
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Cross-cultural and critical perspectives on brands
Development and underdevelopment : the political economy of global inequality
19
The early years of the International Accounting Standards Committee
17
Globalizing religions
15
Ideologies of globalism
13
Globalizing communications
11
International political economy ; Vol. 2
11
Macromarketing - a global focus ; Vol. 3
10
Global-local consumption
9
International marketing ; Vol. 2
8
International political economy ; Vol. 4
7
International political economy ; Vol. 3
6
International political economy ; Vol. 5
6
Foundations of cross cultural management ; Vol. 3
5
International political economy ; Vol. 1
5
Macromarketing - a global focus ; Vol. 2
5
Macromarketing - a global focus ; Vol. 4
5
Cross-cultural human resource management
4
International marketing ; Vol. 1
4
Stakeholders and sustainability
4
Diversification and growth of the firm
3
Foundations of cross cultural management ; Vol. 2
3
Foundations of cross cultural management ; Vol. 4
3
Globalization and national cultures
3
Information systems, globalization and developing countries
3
International HRM: the MNE perspective
3
International management of research and development
3
Michael Porter ; Vol. 3
3
Multinational enterprises and host economies ; Vol. 2
3
NGO management : the Earthscan companion
3
Strategy and globalization ; Vol. 2
3
The later years of the International Accounting Standards Committee
3
Context: the need for international standardisation of accounting
2
Corporate brand and corporate reputation
2
Corporate crime: cases and explanations
2
Developmental challenges in marketing research
2
Entrepreneurship and culture
2
Entrepreneurship in developing countries
2
Explanatory frameworks : economics, geography, social analysis
2
Global outsourcing issues and trends
2
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ECONIS (ZBW)
7
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1
Convergence and divergence in consumer behaviour : implications for global advertising
Mooij, Marieke K. de
-
2009
Persistent link: https://www.econbiz.de/10003785265
Saved in:
2
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
3
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
4
The influence of culture on consumer impulsive buying behavior
Kacen, Jacqueline J.
;
Lee, Julia Anne
-
2009
Persistent link: https://www.econbiz.de/10003785560
Saved in:
5
Why do the natives wear Adidas?
Arnould, Eric J.
;
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785573
Saved in:
6
Managing images in different cultures : a cross-national study of color meanings and preferences
Madden, Thomas Justin
;
Hewett, Kelly
;
Roth, Martin S.
-
2009
Persistent link: https://www.econbiz.de/10003785591
Saved in:
7
Consumer ethics across cultures
Belk, Russell W.
;
Devinney, Timothy Michael
;
Eckhardt, Giana
-
2009
Persistent link: https://www.econbiz.de/10003785639
Saved in:
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