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subject:"USA"
~isPartOf:"Canadian journal of agricultural economics : CJAE"
~isPartOf:"Journal of advertising research"
~subject:"Konsumentenverhalten"
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USA
Konsumentenverhalten
Fernsehwerbung
76
Television advertising
76
Advertising effects
37
Werbewirkung
37
United States
27
Media usage
9
Mediennutzung
9
Fernsehprogramm
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Bellman, Steven
2
Betts, Kevin R.
2
Johnson, Mihaela
2
Kent, Robert J.
2
O'Donoghue, Amie C.
2
Romaniuk, Jenni
2
Stipp, Horst
2
Varan, Duane
2
Young, Charles
2
Aggarwal, Ritesh
1
Allan, David
1
Bakir, Aysen
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1
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1
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1
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1
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1
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1
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1
Chan, Fong Yee
1
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1
Coffey, Amy Jo
1
Collins, Martin
1
Crang, Douglas
1
Cunningham, Isabella
1
Davis, Christine N.
1
Davtyan, Davit
1
Fam, Kim Shyan
1
Findley, Frank
1
Finn, Seth
1
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Herbst, Kenneth C.
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House, Lisa A.
1
Hu, Ye
1
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1
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1
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Canadian journal of agricultural economics : CJAE
Journal of advertising research
Journal of advertising : official publication of the American Academy of Advertising
10
International journal of advertising : the quarterly review of marketing communications
9
Journal of marketing communications
8
Marketing intelligence & planning
7
Journal of promotion management : JPM
6
Working paper / National Bureau of Economic Research, Inc.
6
Advertising and violence : concepts and perspectives
4
International journal of advertising : the review of marketing communications
4
JMM : the international journal on media management
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The journal of media economics
4
Journal of business research : JBR
3
Journal of media business studies
3
Journal of the Academy of Marketing Science
3
NBER working paper series
3
Health marketing quarterly
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sport management and marketing : IJSMM
2
Journal of global marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Journal of marketing research : JMR
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Kellogg on advertising & media : the Kellogg School of Management
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
NBER Working Paper
2
SpringerLink / Bücher
2
The IUP journal of marketing management : IJMM
2
The Oxford handbook of pricing management
2
The Routledge companion to advertising and promotional culture
2
The advertising and consumer culture reader
2
The journal of consumer marketing
2
The review of economics and statistics
2
Young consumers : insight and ideas for responsible marketers
2
American economic journal
1
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ECONIS (ZBW)
33
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1
Consumer recall and recognition of co-appearing brands in TV media : the moderating roles of product congruity and brand familiarity
Chan, Fong Yee
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10013186357
Saved in:
2
Superimposed text size and contrast effects in DTC TV advertising : which presentation format is best for Rx drug messaging to consumers?
Paquin, Ryan S.
;
O'Donoghue, Amie C.
;
Kelly, Bridget J.
; …
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 178-191
Persistent link: https://www.econbiz.de/10012643004
Saved in:
3
Effects of animation and rotoscoping in direct-to-consumer Rx TV advertising : how animation vs. rotoscoping vs. live action drive perceptions and attitudes toward drugs
O'Donoghue, Amie C.
;
Betts, Kevin R.
;
Parvanta, Sarah
; …
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 397-413
Persistent link: https://www.econbiz.de/10012813776
Saved in:
4
Effectiveness and efficiency of TV's brand-building power : a historical review : why the persuasion rating point (PRP) is a more accurate metric than the GRP
Findley, Frank
;
Johnson, Kelly
;
Crang, Douglas
; …
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 361-369
Persistent link: https://www.econbiz.de/10012495740
Saved in:
5
Best measures of attention to creative tactics in TV advertising : when do attention-getting devices capture or reduce attention?
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10012118864
Saved in:
6
The impact of rational, emotional, and physiological advertising images on purchase intention : how TV ads influence brand memory
Young, Charles
;
Gillespie, Brian
;
Otto, Christian
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 329-341
Persistent link: https://www.econbiz.de/10012118868
Saved in:
7
Limited-interruption advertising in digital-video content
Brechman, Jean
;
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 289-298
Persistent link: https://www.econbiz.de/10011595681
Saved in:
8
Comparing brand placements and advertising on brand recall and recognition
Davtyan, Davit
;
Stewart, Kristin
;
Cunningham, Isabella
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 299-310
Persistent link: https://www.econbiz.de/10011595688
Saved in:
9
Measures of online advertising effectiveness for market penetration : the case of orange juice consumers
House, Lisa A.
;
Jiang, Yuan
;
Salois, Matthew
- In:
Canadian journal of agricultural economics : CJAE
63
(
2015
)
4
,
pp. 435-448
Persistent link: https://www.econbiz.de/10011453802
Saved in:
10
How digital conversations reinforce Super Bowl advertising : the power of earned media drives television engagement
Spotts, Harlan E.
;
Purvis, Scott C.
;
Patnaik, Sandeep
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 454-468
Persistent link: https://www.econbiz.de/10010481166
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